Brand Manager - FMCG

Placements24; East London; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Hybrid work model

Medical aid

Retirement fund

Annual leave

Employee discounts

Provident fund

Brand campaigns exposure

Job summary

Placements24 is seeking a seasoned Brand Manager for a hybrid role in East London, Eastern Cape. You will drive brand strategy, oversee market research, and coordinate cross-functional teams to grow brand equity and market share.

The role requires strategic thinking, FMCG experience, and the ability to manage campaigns across multiple channels while collaborating with sales, product development, and agencies.

Qualifications

• Bachelor's degree in Marketing, Business Administration or a related field.
• Master's degree is advantageous.
• 6+ years of progressive experience in brand management within FMCG preferred.
• Strong understanding of FMCG market dynamics and consumer insights.

Responsibilities

• Develop and implement strategic brand plans to achieve business objectives.
• Conduct market analysis, consumer research, and competitive benchmarking.
• Manage the brand marketing mix across product, price, place and promotion.
• Lead integrated campaigns across digital, traditional, PR channels.
• Collaborate with agencies and internal teams to create messaging and assets.
• Manage brand budgets and ensure effective resource allocation.
• Monitor brand performance and provide insights to senior management.
• Lead cross-functional teams to implement brand initiatives.
• Identify new product opportunities and contribute to the innovation pipeline.
• Stay ahead of industry trends and consumer behavior changes.

Skills

Brand management

Market analysis

Strategic thinking

Communication skills

Education

Bachelor's degree in Marketing / Business Administration

Master's degree advantageous

Tools

Marketing software

Analytical tools

Job description

About the Role

Our client, a prominent entity within the Fast-Moving Consumer Goods (FMCG) sector, is actively seeking a skilled Brand Manager to join their esteemed team. This hybrid role, based in East London, Eastern Cape, offers a dynamic work environment that combines essential in-office collaboration with the flexibility of remote work. You will be tasked with developing and executing comprehensive brand strategies, managing brand positioning, and driving brand growth in a competitive market. This involves conducting market research, analyzing consumer insights, overseeing marketing campaigns, and collaborating with cross-functional teams including sales, product development, and advertising agencies. The ideal candidate possesses a deep understanding of the FMCG market, excellent analytical and creative skills, and a proven track record in brand management. We are looking for a strategic thinker who can build strong brand equity and deliver measurable results. This role is integral to shaping the success and perception of our client's brands.

Key Responsibilities

• Develop and implement strategic brand plans to achieve business objectives, including market share and profitability goals.
• Conduct market analysis, consumer research, and competitor analysis to identify opportunities and challenges.
• Manage the brand's marketing mix, including product, price, place, and promotion strategies.
• Oversee the development and execution of integrated marketing campaigns across various channels (digital, traditional advertising, PR).
• Collaborate with creative agencies and internal teams to develop compelling brand messaging and creative assets.
• Manage brand budgets effectively and ensure optimal allocation of resources.
• Monitor brand performance, analyze key metrics, and provide regular reports and recommendations to senior management.
• Lead cross-functional teams to ensure alignment and successful implementation of brand initiatives.
• Identify new product development opportunities and contribute to the innovation pipeline.
• Stay abreast of industry trends and consumer behavior changes to maintain brand relevance.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A Master's degree is an advantage.
• Minimum of 6 years of progressive experience in brand management within the FMCG industry.
• Demonstrated success in developing and implementing effective brand strategies that drive growth.
• Strong understanding of marketing principles, consumer insights, and market dynamics in the FMCG sector.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional communication, presentation, and interpersonal skills.
• Proven experience in budget management and campaign evaluation.
• Ability to work effectively in a hybrid work environment.
• Proficiency in relevant marketing software and analytical tools.
• Creative mindset and passion for brand building.

Benefits

• Competitive salary package and performance-based bonuses.
• Comprehensive medical aid, dental cover, and retirement fund.
• Generous annual leave and paid time off.
• Opportunities for professional growth and development.
• Hybrid work model offering excellent work-life balance.
• Employee discounts on a wide range of products.
• Exposure to innovative marketing strategies and brand campaigns.
• A collaborative and supportive team environment in East London, Eastern Cape.
• Company contributions to provident fund.
• Potential for advancement within the organization.