Senior FMCG Brand Marketing Specialist

Placements24; Stellenbosch; On-site; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Professional development

Career progression

Networking opportunities

Location in Stellenbosch

Job summary

Placements24 is seeking a Senior FMCG Brand Marketing Specialist in Stellenbosch to drive brand strategy and consumer engagement. You will lead cross-functional teams to develop campaigns across digital, social, PR, and retail channels, translating insights into impactful initiatives.

The role requires 5+ years in FMCG brand marketing, strong consumer understanding, and excellence in analytics and communications.

Qualifications

• Minimum 5 years in brand marketing within FMCG.
• Proven track record of campaigns driving growth and market share.
• Strong grasp of consumer behavior, market dynamics, and competition.

Responsibilities

• Develop and implement brand marketing plans aligned with objectives.
• Conduct market research and consumer insights to inform strategies.
• Oversee integrated campaigns across digital, social, PR, and in-store channels.
• Manage the brand marketing budget for optimal ROI.
• Collaborate with sales, product development, creative and external agencies.
• Monitor brand performance metrics and provide actionable insights.
• Lead product launch marketing strategies and execution plans.
• Ensure brand guidelines are applied across all materials and touchpoints.
• Stay informed on competitor activities and best practices in FMCG.
• Contribute to a strong brand identity and positive consumer perception.

Skills

Brand marketing

Digital marketing

Market research

Consumer insights

Budget management

Cross-functional teams

Analytics

Strategic thinking

Communication

Education

Bachelor's degree in Marketing/Business Admin

Job description

About the Role

Our client, a dynamic and innovative leader in the Fast-Moving Consumer Goods (FMCG) sector, is actively recruiting a Senior FMCG Brand Marketing Specialist to join their vibrant marketing team in Stellenbosch, Western Cape. This key role will be instrumental in developing and executing impactful brand strategies that drive consumer engagement and market growth for our client's portfolio of products. You will leverage deep market insights, creative campaign development, and a data-driven approach to elevate brand presence and ensure long-term brand equity. The ideal candidate possesses extensive experience in FMCG marketing, a passion for understanding consumer behavior, and a proven ability to translate strategic vision into successful marketing initiatives. This position offers an exciting opportunity to contribute significantly to brand success within a renowned organization.

Key Responsibilities

• Develop and implement comprehensive brand marketing plans aligned with overall business objectives and market trends.
• Conduct thorough market research and consumer insight analysis to identify opportunities and inform marketing strategies.
• Oversee the creation and execution of integrated marketing campaigns across multiple channels, including digital, social media, advertising, public relations, and in-store promotions.
• Manage the brand's marketing budget effectively, ensuring optimal return on investment (ROI).
• Collaborate with internal teams (sales, product development, creative) and external agencies to ensure consistent brand messaging and execution.
• Monitor brand performance metrics, analyze campaign effectiveness, and provide actionable insights and recommendations for optimization.
• Lead the development of new product launch marketing strategies and execution plans.
• Ensure brand guidelines are consistently applied across all marketing materials and touchpoints.
• Stay informed about competitor activities and industry best practices in FMCG marketing.
• Contribute to fostering a strong brand identity and positive consumer perception.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree is a plus.
• Minimum of 5 years of progressive experience in brand marketing, specifically within the FMCG industry.
• Demonstrated success in developing and executing impactful marketing campaigns that have driven brand growth and market share.
• Strong understanding of consumer behavior, market dynamics, and competitive landscapes in the FMCG sector.
• Proficiency in digital marketing strategies, social media management, and performance analytics.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional communication, presentation, and project management abilities.
• Proven ability to manage budgets and work effectively with cross-functional teams and external partners.
• Creative mindset with a keen eye for detail and brand aesthetics.
• Experience with market research tools and data analysis is essential.

Benefits

• Competitive salary and performance-based bonuses.
• Opportunity to work with a leading and innovative FMCG company.
• Professional development and training in advanced marketing techniques.
• Be part of a creative and collaborative marketing team in a picturesque location.
• Contribute to the success of well-known consumer brands.
• Access to industry events and networking opportunities.
• Comprehensive benefits package including medical aid and retirement fund.
• Potential for career progression within the organization.