Senior Brand Manager - FMCG

Placements24; KwaZulu-Natal; Hybrid; ZAR 900,000 - 1,400,000; Full time

Benefits offered by this job

Competitive salary with incentives

Medical aid and retirement fund

Professional development

Generous annual leave

Access to marketing tools

Hybrid work in Pietermaritzburg

Job summary

Placements24 is seeking an experienced Senior Brand Manager for its client in Pietermaritzburg, KwaZulu-Natal. You will craft and execute brand strategies, lead cross-functional teams, and drive growth across key markets.

The role balances office collaboration with remote flexibility in a hybrid setup. The ideal candidate has 7+ years in FMCG brand management, strong analytical skills, and a proven track record of launching campaigns and products.

Qualifications

• 7+ years of progressive brand management experience in FMCG.
• Experience launching new products and campaigns.
• Strong analytical and strategic planning abilities.
• Excellent communication and presentation skills.

Responsibilities

• Develop and implement integrated brand marketing plans across channels.
• Conduct market research to identify growth opportunities and threats.
• Manage brand budgets and ROI.
• Collaborate with sales, product development and supply chain.
• Monitor performance metrics and report to senior management.
• Lead junior brand team members and foster high performance.

Skills

Brand management

Market research

Budget management

Cross-functional collaboration

Strategic planning

Communication

Education

Bachelor's degree in Marketing/Business

MBA advantageous

Tools

CRM software

Market research tools

Job description

About the Role

Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and experienced Senior Brand Manager to join their team in Pietermaritzburg, KwaZulu-Natal . This pivotal role is responsible for developing and executing comprehensive brand strategies to drive market share, enhance brand equity, and achieve ambitious business objectives. You will be instrumental in shaping the future of some of the most recognizable brands in the South African market. This is an exciting opportunity for a strategic thinker with a proven track record in brand management within the FMCG industry, offering a hybrid work model that balances office collaboration with remote flexibility. The ideal candidate will possess a deep understanding of consumer insights, market trends, and competitive landscapes to ensure our client's brands remain at the forefront of consumer choice.

Key Responsibilities

• Develop and implement integrated brand marketing plans, including advertising, promotions, digital marketing, and public relations.
• Conduct in-depth market research and consumer analysis to identify growth opportunities and potential threats.
• Manage brand budgets effectively, ensuring optimal allocation of resources to maximize ROI.
• Collaborate with cross-functional teams, including sales, product development, and supply chain, to ensure seamless execution of brand strategies.
• Monitor brand performance metrics, analyze results, and provide regular reports to senior management.
• Lead and mentor junior brand team members, fostering a culture of high performance and continuous learning.
• Ensure brand consistency across all touchpoints and maintain brand integrity in the market.

Requirements

• A Bachelor's degree in Marketing, Business Administration, or a related field.
• A Master's degree or MBA is advantageous.
• Minimum of 7 years of progressive brand management experience, with a significant portion within the FMCG industry .
• Demonstrated success in developing and launching new products and campaigns.
• Strong analytical and strategic planning skills, with the ability to translate data into actionable insights.
• Excellent communication, presentation, and interpersonal skills.
• Proven ability to manage budgets and deliver results within financial constraints.
• Proficiency in market research tools and CRM software.
• Experience in a hybrid work environment and ability to collaborate effectively remotely.

Benefits

• Competitive salary package with performance-based incentives.
• Comprehensive medical aid and retirement fund contributions.
• Opportunities for professional development and career advancement within a growing organization.
• Generous annual leave allowance.
• Access to cutting-edge marketing tools and resources.
• A supportive and dynamic work environment in Pietermaritzburg, KwaZulu-Natal .