Event Catering Sales Director - Coastal Region

Placements24; Mossel Bay; Híbrido; ZAR 900.000 - 1.500.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Base salary + commission

Bonus structure

Hybrid work model

Marketing resources support

Descripción de la vacante

Placements24 seeks an Event Catering Sales Director to lead revenue growth across Mossel Bay and the Western Cape coast. You will develop strategic plans, close high-value deals, and build lasting relationships with clients, planners, and venues.

The role combines leadership with hands-on sales in a luxury events context. You will collaborate with culinary and operations teams to ensure flawless event execution, manage budgets, and drive marketing initiatives.

Formación

• 7+ years in sales/business development with 3+ years in leadership in catering/hospitality/luxury events.
• Proven track record of exceeding targets in a competitive market.
• Extensive Western Cape event industry network.
• Excellent negotiation, communication, and presentation skills.
• Strong catering operations, menu development, and event logistics knowledge.
• Strategic sales planning and use of sales tools/CRM.
• Willingness to travel evenings and weekends.

Responsabilidades

• Develop strategic sales plans to achieve revenue targets in Mossel Bay and coastal regions.
• Identify and pursue corporate events, weddings, private parties, and venue partnerships.
• Build and maintain relationships with clients, event planners, and venue managers.
• Present proposals and negotiate profitable contracts.
• Lead and mentor the sales team and manage performance.
• Collaborate with culinary and operations teams for seamless events.
• Manage the sales budget, forecasting, and reporting.
• Represent the company at industry events and networking functions.
• Monitor market trends and competitor activities to inform strategy.
• Contribute to development of new service offerings and marketing campaigns.

Conocimientos

Sales leadership

Revenue growth

Negotiation

Communication

Strategic thinking

CRM software

Team mentoring

Travel readiness

Herramientas

CRM software

Descripción del empleo

About the Role

Our client, a premier event catering company known for its innovative cuisine and exceptional service, is seeking a dynamic and results-driven Event Catering Sales Director to lead their sales efforts in the scenic Mossel Bay, Western Cape area and its surrounding coastal regions. This senior role is responsible for driving revenue growth, developing new business opportunities, and building strong relationships with clients and event planners. The ideal candidate will have a deep understanding of the luxury events market, a proven ability to close high-value deals, and a strategic approach to sales and marketing. You will be instrumental in expanding our client's footprint and solidifying their position as the preferred caterer for discerning clients in this beautiful part of Western Cape . This is a challenging and rewarding opportunity for a sales leader passionate about food, events, and creating unforgettable experiences in the vibrant Mossel Bay locale.

Key Responsibilities

• Develop and execute strategic sales plans to achieve company revenue and growth targets in the assigned territory.
• Identify and pursue new business opportunities, including corporate events, weddings, private parties, and venue partnerships.
• Build and maintain strong, long-lasting relationships with clients, event planners, venue managers, and key stakeholders.
• Conduct client consultations, present proposals, and negotiate contracts to secure profitable business.
• Lead and mentor the sales team, providing guidance, training, and performance management.
• Collaborate with the culinary and operations teams to ensure seamless event execution and client satisfaction.
• Develop and manage the sales budget, including forecasting and reporting on sales performance.
• Represent the company at industry events, trade shows, and networking functions.
• Stay abreast of market trends, competitor activities, and customer needs to inform sales strategies.
• Contribute to the development of innovative service offerings and marketing campaigns.

Requirements

• Minimum of 7 years of experience in sales and business development, with at least 3 years in a leadership role within the catering, hospitality, or luxury events industry.
• Proven track record of exceeding sales targets and driving revenue growth in a competitive market.
• Extensive network of contacts within the event planning and corporate sectors in the Western Cape region is highly desirable.
• Exceptional negotiation, communication, and presentation skills.
• Strong understanding of catering operations, menu development, and event logistics.
• Strategic thinker with the ability to develop and implement effective sales strategies.
• Proficiency in CRM software and sales management tools.
• Ability to work independently and as part of a team, with a high degree of self-motivation.
• Flexibility to travel within the region and attend events as needed, including evenings and weekends.
• A passion for food, wine, and creating exceptional guest experiences.

Benefits

Our client offers a highly competitive base salary complemented by an attractive commission and bonus structure, directly rewarding your success. This role provides the opportunity to lead sales for a prestigious brand in the beautiful Mossel Bay region, working with stunning venues and high-profile clients. You will receive comprehensive support, including marketing resources and collaboration with a talented culinary and operational team. The hybrid nature of the role allows for flexibility in managing your sales activities, balancing client meetings and in-office strategic planning. This position offers significant potential for career growth and leadership within the expanding luxury catering market of the Western Cape .