Email Marketing Specialist

Placements24; Soweto; Sur place; ZAR 260 000 - 420 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Health benefits

Retirement savings plan

Professional development

Soweto office environment

Résumé du poste

Placements24 is seeking an Email Marketing Specialist for our Soweto-based team. You will plan, create, and optimize targeted email campaigns, including newsletters, promotional emails, and automated flows.

You'll segment audiences, craft persuasive copy, and manage automation while monitoring open and click rates, conversion metrics, and deliverability. A passion for data-driven optimization and strong knowledge of privacy regulations is required.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 2+ years in email marketing or CRM marketing.
• Proficiency with email platforms: Mailchimp, HubSpot, Constant Contact.
• Strong copywriting and editing for conversion-focused messaging.
• Experience with A/B testing of subject lines, content, and design elements.
• Understanding of deliverability and data privacy regulations.

Responsabilités

• Plan, create, and execute targeted email campaigns including newsletters and promos.
• Develop engaging email copy and design aligned with brand messaging.
• Segment lists to deliver personalized content.
• Manage email automation: welcome series, drip campaigns, re-engagement.
• Monitor performance: opens, clicks, conversions; provide optimization insights.
• Ensure compliance with regulations and maintain high deliverability rates.

Connaissances

Email marketing

CRM marketing

Copywriting

A/B testing

Data analysis

Formation

Bachelor's degree in Marketing/Communications

Outils

Mailchimp

HubSpot

Constant Contact

CRM systems

Description du poste

Our client is seeking a detail-oriented and results-driven Email Marketing Specialist to join their dedicated team in Soweto . This role is fundamental to crafting and executing effective email marketing campaigns that nurture leads, engage customers, and drive conversions. You will be responsible for campaign planning, content creation, segmentation, automation, and performance analysis to maximize the impact of email communications. The ideal candidate has a strong understanding of email marketing best practices, segmentation strategies, and deliverability, with a passion for optimizing campaigns for maximum engagement. This position offers an exciting opportunity to contribute directly to customer engagement and revenue growth from our Soweto office.

Key Responsibilities

• Plan, create, and execute targeted email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Develop engaging and persuasive email copy and design, ensuring content is relevant and aligned with brand messaging.
• Segment email lists based on customer demographics, behavior, and preferences to deliver personalized content.
• Manage email automation processes, including welcome series, drip campaigns, and re-engagement campaigns.
• Monitor email campaign performance, analyze key metrics (open rates, click-through rates, conversion rates), and provide insights for optimization.
• Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM) and maintain high deliverability rates.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 2+ years of experience specifically in email marketing or CRM marketing.
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Constant Contact) and familiarity with CRM systems.
• Strong copywriting and editing skills with a keen understanding of conversion-focused messaging.
• Experience with A/B testing of subject lines, content, and design elements to optimize campaign performance.
• Understanding of email deliverability best practices and data privacy regulations.

Benefits

• Competitive salary with potential for performance-based increases.
• Comprehensive health and wellness benefits.
• Retirement savings plan.
• Opportunities for professional development and training in email marketing.
• A supportive and collaborative work environment in Soweto.