E-commerce Social Media Executive

Placements24; Noord-Kaap; Hybrid; ZAR 240,000 - 320,000; Full time

Benefits offered by this job

Hybrid work model

Career development opportunities

Dynamic team culture

Job summary

Placements24 seeks an E-commerce Social Media Executive in Kimberley to drive engagement and sales through creative content and data-driven campaigns.

You'll manage social channels, plan paid campaigns, analyze performance, and collaborate with the marketing team in a hybrid work setup.

Ideal candidates have a marketing degree and at least two years in social media for ecommerce.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 2+ years of experience in social media marketing, with a focus on e-commerce.
• Proficiency with social media management tools (Buffer, Hootsuite) and analytics platforms.

Responsibilities

• Develop and implement social media strategies to increase brand awareness, engagement, and drive traffic to the e-commerce site.
• Create, curate, and schedule engaging content (text, images, videos) for platforms like Instagram, Facebook, and Twitter.
• Monitor social media channels, respond to comments and messages, and foster a positive online community.
• Plan and execute paid social media advertising campaigns, optimizing for budget and performance.
• Analyze social media metrics and website analytics to measure campaign effectiveness and identify areas for improvement.
• Stay up-to-date with social media trends, platform updates, and competitor activities.
• Collaborate with the marketing team on integrated digital campaigns and promotions.
• Assist with managing influencer collaborations and partnerships.
• Ensure brand consistency across all social media communications.
• Report on social media performance and provide actionable insights to the marketing team.

Skills

Social media marketing

Content creation

Paid social campaigns

Analytics interpretation

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Buffer

Hootsuite

Job description

About the Role

Our client, a dynamic online retailer based in Kimberley, Northern Cape , is looking for an E-commerce Social Media Executive to drive engagement and sales through compelling social media strategies. This role is perfect for a creative and data-driven individual with a passion for e-commerce and a knack for crafting engaging online content. You will be responsible for managing the company's social media presence, developing and executing campaigns, and analyzing performance to optimize results. This is a fantastic opportunity to contribute to the growth of a burgeoning online business in the heart of the Northern Cape , working in a hybrid model that offers both in-office collaboration and remote flexibility. You'll work closely with the marketing team to enhance brand visibility and customer interaction across all relevant platforms. If you're eager to make a tangible impact in the e-commerce space, this role in Kimberley is for you.

Key Responsibilities

• Develop and implement social media strategies to increase brand awareness, engagement, and drive traffic to the e-commerce site.
• Create, curate, and schedule engaging content (text, images, videos) for platforms like Instagram, Facebook, and Twitter.
• Monitor social media channels, respond to comments and messages, and foster a positive online community.
• Plan and execute paid social media advertising campaigns, optimizing for budget and performance.
• Analyze social media metrics and website analytics to measure campaign effectiveness and identify areas for improvement.
• Stay up-to‑date with social media trends, platform updates, and competitor activities.
• Collaborate with the marketing team on integrated digital campaigns and promotions.
• Assist with managing influencer collaborations and partnerships.
• Ensure brand consistency across all social media communications.
• Report on social media performance and provide actionable insights to the marketing team.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience (2+ years) in social media marketing, with a focus on e-commerce.
• Demonstrated ability to create engaging social media content and manage online communities.
• Proficiency with social media management tools (e.g., Buffer, Hootsuite) and analytics platforms.
• Experience managing paid social media campaigns.
• Strong understanding of e-commerce principles and digital marketing best practices.
• Excellent written and verbal communication skills.
• Analytical skills with the ability to interpret data and draw actionable insights.
• Creative thinking and a passion for digital trends.
• Ability to work effectively in a hybrid environment, balancing office and remote work in Kimberley .

Benefits

Our client offers a competitive salary, opportunities for professional development, and a dynamic hybrid work model. Join a collaborative team in Kimberley , Northern Cape , and contribute to the growth of an exciting e-commerce brand. Enjoy the flexibility of hybrid work while being part of a supportive company culture in South Africa . This role provides a great platform to advance your career in digital marketing and e-commerce.