E-Commerce & Social Media Marketing Lead

Placements24; Gauteng; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Private medical insurance

Provident fund contribution

Performance-based bonuses

Flexible hybrid work model

Job summary

Placements24 is seeking an experienced E-commerce & Social Media Marketing Manager to lead our digital marketing efforts from Sandton, Gauteng. This leadership role requires a strategic mindset with a proven record of driving revenue growth and enhancing brand presence across e-commerce platforms and social channels.

You will develop integrated marketing plans, manage campaigns, optimise user experience, and analyse performance metrics to meet business objectives.

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field.
• Minimum of 6 years of progressive e-commerce and social media marketing experience.

Responsibilities

• Develop and implement a holistic e-commerce and social media strategy to drive sales and brand growth.
• Oversee all social media channels, content creation, campaigns, paid ads and engagement.
• Optimize e-commerce UX and conversion rates to improve revenue.
• Lead and mentor the marketing team and manage budgets across channels.
• Analyse KPIs, report to senior leadership, and provide actionable insights.

Skills

E-commerce strategy

Social media management

Leadership

Analytics

Budget management

A/B testing

CRM systems

Email marketing automation

Education

Bachelor's degree in Marketing or related field

Master's degree (preferred)

Tools

CRM systems

Email marketing tools

SEO/SEM tools

Job description

E-commerce & Social Media Marketing Manager

Our client, a rapidly growing online business, is seeking an experienced and strategic E-commerce & Social Media Marketing Manager to lead their digital marketing efforts from their offices in Sandton, Gauteng . This leadership role demands a comprehensive understanding of both e-commerce strategy and social media marketing, with a proven track record of driving revenue growth and enhancing brand presence. You will be responsible for developing and executing integrated marketing plans, managing social media campaigns, optimizing the e-commerce user experience, and analysing performance metrics to achieve business objectives. If you are a visionary marketer passionate about the intersection of e-commerce and social media, this is an unparalleled opportunity to make a significant impact in the bustling commercial hub of Sandton , Gauteng .

Key Responsibilities

• Develop and implement a holistic e-commerce and social media marketing strategy to drive sales, customer acquisition, and brand loyalty.
• Oversee all social media channels, including content creation, campaign management, paid advertising, and community engagement.
• Optimize the e-commerce website for user experience, conversion rates, and search engine visibility.
• Manage and allocate the digital marketing budget effectively across various channels to maximise ROI.
• Analyse key performance indicators (KPIs) for e-commerce sales, website traffic, social media engagement, and campaign effectiveness.
• Lead a team of marketing professionals, providing guidance, mentorship, and performance management.
• Collaborate with cross‑functional teams (e.g., product, sales, customer service) to ensure cohesive brand messaging and customer experience.
• Identify and capitalize on new trends and opportunities in the e-commerce and social media landscape.
• Conduct market research and competitive analysis to inform strategic decisions.
• Report on marketing performance to senior leadership, providing actionable insights and recommendations.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree is a plus.
• Minimum of 6 years of progressive experience in e-commerce marketing and social media management, with at least 2 years in a management role.
• Demonstrated success in developing and executing strategies that have driven significant e-commerce revenue growth.
• In-depth knowledge of e-commerce platforms, digital marketing tools, SEO, SEM, and social media advertising.
• Strong analytical skills with the ability to interpret complex data and translate insights into actionable plans.
• Excellent leadership, communication, and interpersonal skills.
• Proven experience in budget management and resource allocation.
• Experience with A/B testing and conversion rate optimisation (CRO).
• Familiarity with CRM systems and email marketing automation.
• Must be able to work effectively in a hybrid environment in Sandton .

Benefits

Our client offers a highly attractive salary package, with earnings up to per annum, commensurate with experience and leadership capabilities. The comprehensive benefits include private medical insurance, a substantial provident fund contribution, and significant performance-based bonuses. Employees benefit from extensive professional development opportunities, including leadership training, industry conferences, and continuous learning programmes. This role offers a flexible hybrid work model, balancing office collaboration in the prestigious Sandton district with remote work flexibility. You will be leading a talented team and have a direct impact on the company's growth trajectory within the competitive Gauteng market.

• Highly competitive salary and performance-based bonuses.
• Significant opportunities for career advancement in a leadership role.
• Based in the commercial hub of Sandton, Gauteng .
• Work with a talented and motivated marketing team.
• Be instrumental in shaping the future of a leading e-commerce brand.
• Comprehensive benefits package.