E-commerce Social Media & Influencer Marketing Manager

Placements24; Sandton; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work environment

Competitive salary

Career growth opportunities

Exposure to cutting-edge marketing

Job summary

Placements24 is seeking an experienced E-commerce Social Media & Influencer Marketing Manager to lead social and influencer initiatives from Sandton, Gauteng. You will develop innovative strategies, manage content creation, and drive brand awareness, engagement, and online sales across platforms.

The role requires 5+ years in social media and influencer marketing within e-commerce, strong analytics, and the ability to manage paid campaigns in a hybrid work environment.

Qualifications

• 5+ years of experience in social media marketing and influencer marketing, preferably in e-commerce.
• Proven success in developing and executing social media and influencer strategies.
• Strong understanding of influencer platforms, tools, and best practices.
• Excellent content creation, copywriting, and visual communication skills.
• Proficiency with social media management and analytics tools.
• Experience with paid social media advertising.
• Strong negotiation and relationship-building skills.
• Bachelor's degree in Marketing, Communications, or related field preferred.

Responsibilities

• Develop and implement comprehensive social media strategies to enhance brand visibility and drive e-commerce sales.
• Manage and grow the company's presence across all relevant social media platforms.
• Create, curate, and schedule engaging content tailored to platforms and audiences.
• Identify, vet, and build relationships with relevant influencers and brand ambassadors.
• Develop and execute influencer marketing campaigns, managing contracts, deliverables, and ROI tracking.
• Monitor social media trends, conversations, and competitor activities, providing insights.
• Analyze social media and influencer campaign performance, reporting on key metrics and ROI.
• Collaborate with marketing, PR, and creative teams for cohesive brand messaging and campaign integration.
• Manage paid social media advertising campaigns to supplement organic efforts and drive targeted traffic.

Skills

Social media marketing

Influencer marketing

Content creation

Analytics & data interpretation

Paid social advertising

Negotiation & relationship-building

Social media tools

Education

Bachelor's degree in Marketing/Communications

Tools

Social media analytics tools

Job description

About the Role

Our client, a vibrant and fast-growing online fashion and lifestyle brand, is seeking an experienced E-commerce Social Media & Influencer Marketing Manager. This critical role will be responsible for developing and executing innovative social media strategies and managing impactful influencer collaborations to drive brand awareness, engagement, and sales. The ideal candidate has a proven track record in social media marketing, a deep understanding of influencer marketing dynamics, and a passion for the e-commerce industry. This is an exciting opportunity to lead social and influencer initiatives for a dynamic brand in Sandton, Gauteng.

Key Responsibilities

• Develop and implement comprehensive social media strategies to enhance brand visibility and drive e-commerce sales.
• Manage and grow the company's presence across all relevant social media platforms.
• Create, curate, and schedule engaging, high-quality content tailored to different platforms and audiences.
• Identify, vet, and build relationships with relevant influencers and brand ambassadors.
• Develop and execute influencer marketing campaigns, managing contracts, deliverables, and performance tracking.
• Monitor social media trends, conversations, and competitor activities, providing insights and recommendations.
• Analyze social media and influencer campaign performance, reporting on key metrics and ROI.
• Collaborate with the marketing, PR, and creative teams to ensure cohesive brand messaging and campaign integration.
• Manage paid social media advertising campaigns to supplement organic efforts and drive targeted traffic.

Requirements

• Minimum of 5 years of experience in social media marketing and influencer marketing, preferably within the e-commerce sector.
• Proven success in developing and executing effective social media and influencer marketing strategies.
• Strong understanding of influencer marketing platforms, tools, and best practices.
• Excellent content creation, copywriting, and visual communication skills.
• Proficiency with social media management and analytics tools.
• Experience with paid social media advertising.
• Strong negotiation and relationship-building skills.
• Ability to analyze data and translate insights into actionable strategies.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.
• Must be based in or able to commute to Sandton, Gauteng.

Benefits

• Competitive salary and performance-based incentives.
• Opportunity to lead social media and influencer strategies for a dynamic brand.
• Hybrid work environment offering flexibility.
• Creative and collaborative workplace culture.
• Exposure to cutting-edge marketing strategies in e-commerce.
• Career growth and development opportunities.