About the Role
Our client is looking for a creative and strategic E-commerce Content Creator & Social Media Manager to lead their digital presence in Benoni, Gauteng . This role is central to developing engaging content and executing impactful social media campaigns that drive brand awareness, community engagement, and ultimately, e-commerce sales. You will be responsible for conceptualizing, creating, and distributing compelling content across various platforms, as well as managing the day-to-day social media activities and e-commerce content updates. The ideal candidate has a strong portfolio showcasing creative content creation, a deep understanding of social media best practices, and a proven ability to connect with online audiences. This is an excellent opportunity for a seasoned professional to take ownership of our digital content strategy and make a significant impact on our online business objectives. You will work collaboratively with marketing, sales, and product teams to ensure a cohesive brand message and drive customer loyalty. We are seeking an individual with a passion for storytelling and digital innovation.
Key Responsibilities
- Develop and execute a comprehensive content strategy for social media and the e-commerce platform.
- Create high-quality, engaging, and visually appealing content including graphics, videos, and written copy for social media posts, website banners, product descriptions, and email campaigns.
- Manage the editorial calendar and schedule content across all relevant social media channels (e.g., Instagram, Facebook, TikTok, X).
- Monitor social media channels, engage with the community, respond to comments and messages, and manage online reputation.
- Analyze social media and e-commerce performance data, providing insights and recommendations for optimization.
- Collaborate with the e-commerce team to ensure product pages are up-to-date, accurate, and optimized for search engines.
- Plan and execute paid social media advertising campaigns, managing budgets and targeting effectively.
- Stay current with industry trends, platform updates, and best practices in content creation and social media marketing.
- Manage influencer collaborations and partnerships.
- Ensure brand consistency across all digital touchpoints.
Requirements
- Minimum of 4 years of experience in content creation, social media management, and e-commerce marketing.
- Strong portfolio demonstrating expertise in creating engaging visual and written content.
- Proficiency in graphic design software (e.g., Adobe Creative Suite, Canva) and video editing tools.
- In-depth knowledge of social media platforms, their algorithms, and best practices.
- Experience with e-commerce platforms (e.g., Shopify, Magento) and SEO principles.
- Excellent written and verbal communication skills, with strong copywriting and editing abilities.
- Proficiency in social media analytics and reporting tools.
- Ability to manage multiple projects, prioritize tasks, and meet deadlines.
- A Bachelor's degree in Marketing, Communications, Digital Media, or a related creative field.
Benefits
- Competitive salary package reflecting skills and experience.
- Opportunity to shape the digital voice of a growing brand in Benoni, Gauteng .
- Creative freedom and autonomy in content strategy development.
- Exposure to diverse marketing projects and collaborations.
- Professional development and training opportunities.
- A vibrant and supportive team environment.
- Contribution to a company that values creativity and customer engagement.