E-commerce Social Media & Influencer Marketing Coordinator

Placements24; Randburg; Hybrid; ZAR 335,000 - 502,000; Full time

Benefits offered by this job

Fully remote

Competitive salary

Bonuses possible

Growth opportunities

Professional development

Remote team

Gauteng business scene

Job summary

Placements24 is seeking an E-commerce Social Media & Influencer Marketing Coordinator to expand brand reach and drive engagement for a fast-paced consumer goods client. You will execute content across Instagram, Facebook, and TikTok, manage influencer partnerships, and analyze campaigns from a remote location in Randburg, Gauteng.

You will craft engaging social copy, collaborate with teams for cohesive messaging, and stay ahead of trends.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 1-3 years of experience in social media management or influencer marketing, preferably in e-commerce.
• Strong understanding of social media platforms and their respective audiences.
• Excellent communication, negotiation, and interpersonal skills.
• Creative writing and editing abilities.

Responsibilities

• Execute daily social media content plans across platforms like Instagram, Facebook, and TikTok.
• Identify, vet, and manage relationships with relevant influencers and brand advocates.
• Develop and implement influencer marketing campaigns with tracking and reporting.
• Create compelling social media copy and assist in the creation of visual assets.
• Monitor conversations and trends, identifying opportunities for engagement and community building.
• Track and report on social media and influencer campaign performance, including engagement and ROI.
• Assist in managing paid social campaigns under guidance of senior marketers.
• Collaborate with internal teams for cohesive brand messaging across platforms.
• Stay up-to-date with the latest social media trends and best practices.
• Manage social media tools and platforms efficiently.

Skills

Social media management

Influencer marketing

Content creation

Campaign analytics

Communication skills

Remote work flexibility

Education

Bachelor's degree in Marketing/Communications/PR

Tools

Social media management tools

Job description

About the Role

Our client, a fast-paced e-commerce company specializing in consumer goods, is seeking a vibrant and organized E-commerce Social Media & Influencer Marketing Coordinator. This role is crucial for expanding brand reach, driving engagement, and fostering authentic connections with target audiences through strategic social media management and impactful influencer collaborations. You will be responsible for executing social media content, managing influencer partnerships, and analyzing campaign performance. This position offers the flexibility of remote work, allowing you to contribute to our client's success from anywhere. It’s an exciting chance to immerse yourself in the digital marketing space within the Randburg, Gauteng commercial landscape.

Key Responsibilities

• Execute daily social media content plans, including posting, scheduling, and engaging with followers across platforms like Instagram, Facebook, and TikTok.
• Identify, vet, and manage relationships with relevant influencers and brand advocates.
• Develop and implement influencer marketing campaigns, from outreach to campaign tracking and reporting.
• Create compelling social media copy and assist in the creation of visual assets.
• Monitor social media conversations and trends, identifying opportunities for engagement and community building.
• Track and report on social media and influencer campaign performance, including engagement metrics, reach, and ROI.
• Assist in managing paid social media advertising campaigns under the guidance of senior marketers.
• Collaborate with internal teams to ensure cohesive brand messaging across all platforms.
• Stay up-to-date with the latest social media and influencer marketing trends and best practices.
• Manage social media tools and platforms efficiently.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 1-3 years of experience in social media management or influencer marketing, preferably in e-commerce.
• Strong understanding of social media platforms and their respective audiences.
• Proven ability to identify and engage with relevant influencers.
• Excellent communication, negotiation, and interpersonal skills.
• Creative mindset with strong writing and editing abilities.
• Familiarity with social media management tools and analytics.
• Basic knowledge of paid social advertising is a plus.
• Highly organized with excellent time management skills.
• Ability to work effectively in a remote, fast-paced environment.

Benefits

• Fully remote work arrangement.
• Competitive salary and potential for bonuses.
• Opportunity to work with a growing e-commerce brand.
• Exposure to influencer marketing strategies.
• Professional development opportunities.
• Dynamic and collaborative remote team environment.
• Be part of Gauteng's vibrant business scene from your location.