E-commerce Social Media & Influencer Marketing Coordinator

Placements24; Soweto; On-site; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Competitive salary based on experience

Hands-on experience in fashion e‑merce

Learning and growth opportunities

Employee discounts on fashion apparel

Job summary

Placements24 is seeking an energetic E-commerce Social Media & Influencer Marketing Coordinator for our Soweto, Gauteng office. You will manage social channels, craft engaging content, and build influencer partnerships to drive brand presence.

The role requires a creative, organized communicator with a strong grasp of fashion trends and influencer marketing within ecommerce. You will collaborate with marketing and creative teams to deliver impactful campaigns.

Qualifications

• Experience managing social media for ecommerce
• Proven influencer collaboration experience
• Strong writing and basic visual editing skills
• Familiarity with social media analytics and reporting
• Bachelor’s degree preferred in marketing/communications/fashion merchandising

Responsibilities

• Manage and grow the company’s presence on key social media platforms (Instagram, TikTok, Facebook, etc.).
• Create, schedule, and publish engaging content including posts, stories, reels and videos.
• Identify, vet and onboard relevant influencers for collaboration campaigns.
• Develop and manage influencer campaigns with clear objectives and deliverables.
• Negotiate contracts and terms with influencers within budget and brand guidelines.
• Monitor conversations, respond to comments/messages and foster community engagement.
• Track and report on performance metrics (engagement, reach, conversions, ROI).
• Stay updated on latest social trends and influencer marketing best practices.
• Collaborate with marketing and creative teams on cohesive campaign messaging.
• Assist in social media content calendars and campaign plans.

Skills

Social media management

Influencer marketing

Content creation

Social media tools

Analytics

Influencer outreach

Project management

Communication

Teamwork

Education

Bachelor's degree in Marketing, Communications, Fashion Merchandising, or related field

Tools

Buffer

Hootsuite

Analytics platforms

Job description

About the Role

Our client, a dynamic online fashion boutique, is seeking an energetic E-commerce Social Media & Influencer Marketing Coordinator to join their team in Soweto, Gauteng . This role is integral to enhancing our client's online presence and driving engagement through strategic social media campaigns and compelling influencer collaborations. You will be responsible for managing social media channels, creating engaging content, identifying and building relationships with influencers, and tracking campaign performance. The ideal candidate is creative, highly organized, possesses excellent communication skills, and has a strong understanding of social media trends and the influencer marketing landscape within the fashion e-commerce sector. This position operates primarily from our Soweto office.

Key Responsibilities

• Manage and grow the company's presence on key social media platforms (Instagram, TikTok, Facebook, etc.).
• Create, schedule, and publish engaging and on-brand content, including posts, stories, reels, and videos.
• Identify, vet, and onboard relevant influencers and content creators for collaboration campaigns.
• Develop and manage influencer marketing campaigns, ensuring clear objectives and deliverables.
• Negotiate contracts and terms with influencers, ensuring alignment with budget and brand guidelines.
• Monitor social media conversations, respond to comments and messages, and foster community engagement.
• Track and report on the performance of social media and influencer campaigns, analyzing key metrics such as engagement, reach, conversions, and ROI.
• Stay updated on the latest social media trends, platform updates, and influencer marketing best practices.
• Collaborate with the marketing and creative teams to ensure cohesive campaign messaging.
• Assist in developing social media content calendars and marketing campaign plans.

Requirements

• Proven experience in social media management and influencer marketing, ideally within an e-commerce setting.
• Strong understanding of fashion trends and the influencer marketing landscape.
• Excellent content creation skills (writing, basic visual editing).
• Experience with social media management tools (e.g., Buffer, Hootsuite) and analytics platforms.
• Ability to identify and build relationships with relevant influencers.
• Strong organizational and project management skills, with the ability to manage multiple campaigns simultaneously.
• Excellent written and verbal communication skills.
• Proactive and detail-oriented with a passion for social media and fashion.
• Ability to work effectively both independently and as part of a team.
• Bachelor's degree in Marketing, Communications, Fashion Merchandising, or a related field is preferred.

Benefits

• Competitive salary based on experience.
• Opportunity to work within a vibrant fashion e-commerce company in Soweto, Gauteng .
• Gain hands-on experience in social media strategy and influencer marketing.
• Supportive team environment with opportunities for learning and growth.
• Employee discounts on fashion apparel and accessories.
• Exposure to the fast-paced world of online retail.