E-commerce Social Media Analyst

Placements24; Mbombela (Nelspruit); On-site; ZAR 320,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Professional development in data and 


Data analytics focus

Supportive team environment

Job summary

Placements24 is seeking an E-commerce Social Media Analyst in Nelspruit, Mpumalanga. You will track, analyze, and report on social media activities to optimize engagement, reach, and conversions for our online retail client.

Ideal candidates possess strong analytical skills, experience with Google Analytics and Sprout Social, and the ability to translate data into actionable insights for improving campaigns and ROI.

Qualifications

• Proven experience as a Social Media Analyst, Data Analyst, or similar role.
• Strong proficiency with social media analytics tools and data visualization.
• Excellent analytical and problem-solving skills with large datasets.
• Strong written and verbal communication and teamwork.

Responsibilities

• Monitor, track, and analyze social media performance metrics across platforms.
• Use analytics tools (Google Analytics, Sprout Social) to generate reports.
• Identify trends and insights related to audience behavior and campaigns.
• Provide data-driven recommendations to optimize social strategies and ads.
• Conduct competitive benchmarking of social media performance.
• Develop dashboards to visualize KPIs for stakeholders.

Skills

Analytical mindset

Data interpretation

Communication skills

Excel/Sheets

Data visualization

Education

Marketing/Statistics/Business/Economics degree

Tools

Sprout Social

Google Analytics

Excel/Sheets

Job description

About the Role

Our client, a leading online retailer of sustainable products, is seeking a meticulous and insightful E-commerce Social Media Analyst to join their data-driven marketing team in Nelspruit, Mpumalanga. This role is essential for understanding and optimizing our social media performance to drive e-commerce growth. The ideal candidate will have a strong analytical mindset, a keen eye for detail, and the ability to translate complex data into clear, actionable insights. You will be responsible for tracking, analyzing, and reporting on all social media activities, providing strategic recommendations to enhance engagement, reach, and conversions. This is a fantastic opportunity to leverage data to make a tangible impact on our client's online success in Nelspruit, Mpumalanga.

Key Responsibilities

• Monitor, track, and analyze social media performance metrics across all platforms (e.g., engagement rates, reach, impressions, click-through rates, conversion rates).
• Utilize social media analytics tools (e.g., Google Analytics, platform-native analytics, Sprout Social) to gather data and generate comprehensive reports.
• Interpret data to identify trends, patterns, and insights related to audience behavior, content performance, and campaign effectiveness.
• Provide data-driven recommendations for optimizing social media strategies, content, and advertising efforts.
• Conduct competitive analysis and benchmarking of social media performance.
• Collaborate with the social media and marketing teams to set KPIs and measure progress towards goals.
• Track the ROI of social media initiatives and their contribution to e-commerce sales.
• Develop dashboards and reports to visualize key performance indicators for stakeholders.
• Stay informed about the latest analytics tools and methodologies in social media marketing.
• Communicate findings and recommendations clearly and effectively to non-technical audiences.

Requirements

• Proven experience as a Social Media Analyst, Data Analyst, or similar role, with a focus on social media and e-commerce.
• Strong proficiency with social media analytics tools, Google Analytics, and data visualization tools.
• Excellent analytical and problem-solving skills, with the ability to work with large datasets.
• Proficient in Excel/Google Sheets for data manipulation and analysis.
• Solid understanding of social media platforms and their respective analytics capabilities.
• Experience in interpreting marketing data and translating it into actionable business insights.
• Strong written and verbal communication skills.
• Ability to work independently and as part of a team in an office environment in Nelspruit, Mpumalanga.
• Detail-oriented with a high level of accuracy.
• A degree in Marketing, Statistics, Business, Economics, or a related quantitative field is preferred.

Benefits

Our client offers a competitive salary, comprehensive health benefits, and opportunities for professional development in data analytics and digital marketing. Join a dedicated team in Nelspruit, Mpumalanga, and contribute to data-informed decision-making that drives e-commerce success. The company provides a supportive work environment focused on continuous learning and career growth within the digital space.