E-commerce Performance Marketing Specialist

Placements24; Kimberley; Hybrid; CAD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Medical and retirement benefits

Professional growth and training

Collaborative team environment

Job summary

Placements24 is sourcing a results-driven E-commerce Performance Marketing Specialist for a hybrid role in Kimberley. The position focuses on developing, managing, and optimizing paid ad campaigns across Google, Facebook, Instagram, and related channels to drive profitable e-commerce growth.

You will maximize ROAS through data analysis, testing, and campaign refinement. The ideal candidate has strong analytical skills, proven experience in performance marketing for e-commerce, and a track record

Qualifications

• Proven experience in performance marketing for e-commerce.
• Strong analytical skills with Google Analytics and tracking tools.
• Experience with A/B testing and CRO techniques.

Responsibilities

• Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads Manager, Instagram Ads and other relevant channels.
• Conduct keyword research, audience segmentation, and ad creative development to improve campaign performance for e-commerce.
• Monitor campaign performance daily, analyze key metrics (CTR, CPC, CPA, ROAS), and implement data-driven adjustments to achieve target KPIs.
• Manage and allocate advertising budgets across campaigns and platforms to ensure optimal spend and ROI.
• Perform A/B testing on ad copy, landing pages, and targeting strategies to continuously improve conversions.
• Provide regular performance reports and insights to the marketing team with recommendations.

Skills

Performance marketing

Google Ads

Facebook Ads Manager

Google Analytics

A/B testing

CRO

Data analysis

E-commerce

Tools

Google Ads Manager

Facebook Ads

GA4

Job description

Our client is seeking a results-driven E-commerce Performance Marketing Specialist to join their team in Kimberley . This role is focused on developing, managing, and optimizing paid advertising campaigns across various digital channels to drive profitable growth for the company's e-commerce operations. You will be responsible for maximizing return on ad spend (ROAS) through data analysis, A/B testing, and continuous campaign refinement. The ideal candidate has a strong analytical mindset and a proven ability to achieve measurable results in performance marketing.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
• Conduct keyword research, audience segmentation, and ad creative development to improve campaign performance and targeting for the e-commerce sector.
• Monitor campaign performance daily, analyze key metrics (CTR, CPC, CPA, ROAS), and implement data-driven adjustments to achieve target KPIs.
• Manage and allocate advertising budgets effectively across different campaigns and platforms to ensure optimal spend and ROI.
• Perform A/B testing on ad copy, landing pages, and targeting strategies to continuously improve conversion rates.
• Provide regular performance reports and insights to the marketing team, highlighting key findings and recommendations for future strategies.

Requirements

• Proven experience in performance marketing , specifically managing paid campaigns for e-commerce businesses.
• In-depth knowledge of Google Ads, Facebook Ads Manager, and other major digital advertising platforms.
• Strong analytical skills with proficiency in Google Analytics and other performance tracking tools.
• Experience with A/B testing methodologies and conversion rate optimization (CRO) techniques.
• Excellent understanding of the e-commerce customer journey and conversion funnels.
• Detail-oriented with strong quantitative and problem-solving abilities.

Benefits

• A competitive salary and potential for performance-based incentives.
• A hybrid work model offering flexibility and work-life balance.
• Comprehensive medical and retirement benefits package.
• Opportunities for professional growth and advanced training in performance marketing.
• A collaborative and results-oriented team environment in Kimberley .