E-commerce Performance Analyst

Placements24; Upington; On-site; ZAR 420,000 - 640,000; Full time

Benefits offered by this job

Competitive salary

Upington office

Health benefits

Employee discounts

Professional development

Job summary

Placements24 is seeking an experienced E-commerce Performance Analyst to join the Upington team. This role focuses on monitoring, analyzing, and reporting on e-commerce operations and marketing initiatives to drive sales and customer satisfaction.

You will leverage data to provide actionable insights, develop dashboards, and support data-driven decision making across marketing, sales, and IT teams in a digital retail environment.

Qualifications

• Proven experience as an E-commerce Analyst, Data Analyst, or similar role.
• Strong proficiency in web analytics tools and data visualization.
• Excellent analytical, quantitative, and problem-solving skills.
• Proficiency in spreadsheet software (Excel/Sheets) for data manipulation.
• Understanding of e-commerce operations and core metrics.
• Bachelor's degree in a quantitative field.

Responsibilities

• Collect, analyze, and interpret data from e-commerce platforms, analytics, and marketing channels.
• Develop and maintain dashboards and reports to track KPIs like conversion, AOV, CLV, traffic sources, and ROI.
• Identify trends and insights to optimize website performance and marketing strategies.
• Conduct A/B tests and experiments to evaluate changes.
• Collaborate with marketing, sales, and IT to ensure data accuracy and implement data-driven strategies.
• Present findings clearly to stakeholders at all levels.

Skills

Analytical thinking

Quantitative skills

Problem solving

Data interpretation

Education

Bachelor's degree in Statistics/Mathematics/Economics/CS/Business Analytics

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Microsoft Excel

Job description

About the Role

Our client is seeking a highly analytical and detail-oriented E-commerce Performance Analyst to join their team in Upington. This role is essential for monitoring, analyzing, and reporting on all aspects of the company's e-commerce operations and marketing initiatives. You will leverage data to provide actionable insights that drive strategic decision-making, optimize online performance and enhance the customer experience. The ideal candidate has a strong quantitative background, proficiency in data analysis tools, and a passion for uncovering trends that lead to improved sales and customer satisfaction in the digital retail space.

Key Responsibilities

• Collect, analyze, and interpret data from various e-commerce platforms, website analytics, and marketing channels (e.g., Google Analytics, sales data, social media metrics).
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) such as conversion rates, AOV, customer lifetime value, traffic sources, and campaign ROI.
• Identify trends, patterns, and insights within the data to provide recommendations for optimizing website performance, marketing strategies, and customer journey.
• Conduct A/B tests and other experiments to evaluate the effectiveness of changes and improvements.
• Collaborate with marketing, sales, and IT teams to ensure data accuracy and implement data-driven strategies.
• Present findings and recommendations clearly and concisely to stakeholders at all levels of the organization.

Requirements

• Proven experience as an E-commerce Analyst, Data Analyst, or similar role, with a focus on online retail metrics.
• Strong proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and experience with data visualization tools (e.g., Tableau, Power BI).
• Excellent analytical, quantitative, and problem-solving skills.
• Proficiency in spreadsheet software (e.g., Microsoft Excel, Google Sheets) for data manipulation and analysis.
• Understanding of e-commerce operations, digital marketing channels, and key performance metrics.
• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Business Analytics, or a related quantitative field.

Benefits

• Competitive salary and annual bonus.
• Opportunity to work in a dedicated office environment in Upington .
• Comprehensive health and wellness benefits package.
• Generous employee discounts on all products.
• Professional development opportunities and training support.