Digital Marketing & E-commerce Specialist

Placements24; Bloemfontein; Hybrid; ZAR 300,000 - 540,000; Full time

Benefits offered by this job

Remote work option

Medical aid/retirement fund

Learning opportunities

Growth opportunities

Job summary

Placements24 is seeking a Digital Marketing & E-commerce Specialist to drive online presence and sales from Welkom. You will plan, execute, and optimize campaigns across social, search, and email while enhancing the online shopping experience.

Required is proven experience in digital marketing and e-commerce, plus SEO/SEM, content marketing, and analytics proficiency. A related degree or equivalent experience is expected.

Qualifications

• Proven experience in digital marketing and e-commerce operations.
• Strong SEO/SEM knowledge and content marketing experience.
• Proficient with Google Analytics and Google Ads.
• Experience managing e-commerce platforms and sales funnels.

Responsibilities

• Plan, execute, and manage digital marketing campaigns across channels.
• Optimize the e-commerce website for UX, conversions, and SEO visibility.
• Create engaging content for website, blog, and social media.
• Monitor website traffic and campaign performance using analytics tools.
• Engage with social communities and stay updated on industry trends.

Skills

Digital marketing

E-commerce

SEO

Google Analytics

Google Ads

Content marketing

Social media strategy

Copywriting

Analytical skills

Communication

Education

Bachelor's degree in Marketing/Digital Media

Tools

Shopify

CMS platforms

Mailchimp

Job description

About the Role

Our client is seeking a talented Digital Marketing & E-commerce Specialist to drive their online presence and sales efforts from Welkom . This role focuses on creating and executing effective digital marketing campaigns and optimizing the e-commerce experience for customers. You will be instrumental in increasing brand awareness, generating leads, and ultimately boosting online sales through strategic digital initiatives. This is an exciting opportunity to join a forward-thinking company and contribute directly to its online success, working in a collaborative and innovative environment.

Key Responsibilities

• Plan, execute, and manage digital marketing campaigns across various channels, including social media, email, and paid search.
• Optimize the e-commerce website for user experience, conversion rates, and search engine visibility.
• Develop and curate engaging content for the company website, blog, and social media platforms.
• Monitor and analyze website traffic, sales data, and campaign performance using tools like Google Analytics.
• Manage social media community engagement, responding to comments and messages promptly.
• Stay informed about the latest digital marketing and e-commerce trends and technologies.

Requirements

• Proven experience in digital marketing and e-commerce operations.
• Strong understanding of SEO, SEM, content marketing, and social media strategy.
• Proficiency with digital marketing tools, including Google Analytics, Google Ads, and social media management platforms.
• Experience in managing e-commerce platforms and optimizing online sales funnels.
• Excellent communication, copywriting, and analytical skills.
• A Bachelor's degree in Marketing, Digital Media, or a related field, or equivalent work experience.

Benefits

• Competitive salary package with opportunities for growth.
• Flexible working arrangements, including a remote option.
• Comprehensive medical aid and retirement fund contributions.
• Opportunities for continuous learning and professional development.
• A dynamic and supportive team culture in Welkom .