E-commerce Marketing Specialist

Placements24; Noord-Kaap; On-site; ZAR 300,000 - 540,000; Full time

Benefits offered by this job

Competitive pay

On-site Kimberley

Health insurance

Professional development

Team events

Job summary

Placements24 in Kimberley is seeking a data-driven E-commerce Marketing Specialist to drive traffic, conversions, and loyalty for the company's online store. You will design and execute campaigns across SEO, SEM, email, and affiliates.

The role collaborates with content and design teams to create compelling landing pages and optimize customer journeys. You will analyze analytics to inform strategy and test CRO tactics to improve performance.

Qualifications

• Proven experience as an E-commerce Marketing Specialist or similar role.
• Strong understanding of SEO, SEM, Google Analytics, and e-commerce best practices.
• Experience with email marketing platforms and CRM systems.
• Excellent analytical skills and the ability to translate data into actionable marketing strategies.
• Proficiency in A/B testing and conversion rate optimization (CRO) techniques.
• Bachelor's degree in Marketing, Business, or a related field.

Responsibilities

• Develop and implement e-commerce marketing strategies to drive online sales and new customers.
• Manage and optimize SEO/SEM campaigns to improve visibility and rankings.
• Create email campaigns with segmentation, A/B tests, and performance analysis.
• Manage affiliate programs and explore new partnerships.
• Analyze traffic, conversions, and user behavior to identify optimizations.
• Collaborate with content and design teams to create marketing materials and landing pages.

Skills

SEO & SEM

Google Analytics

Email marketing

Data analysis

CRO / A/B testing

CRM systems

Education

Bachelor's degree in Marketing, Business, or related field

Job description

About the Role

Our client is seeking a data-driven and creative E-commerce Marketing Specialist to join their team in Kimberley . This role is vital for driving traffic, conversions, and customer loyalty for their online store. You will be responsible for developing and executing online marketing campaigns, including SEO, SEM, email marketing, and affiliate programs, to achieve ambitious growth targets. This position offers an excellent opportunity for a motivated individual to make a significant impact on the company's online success in a collaborative office setting.

Key Responsibilities

• Develop and implement comprehensive e-commerce marketing strategies to drive online sales and customer acquisition.
• Manage and optimize SEO and SEM campaigns to improve website visibility and search engine rankings.
• Create and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.
• Manage affiliate marketing programs and explore new partnership opportunities.
• Analyze website traffic, conversion rates, and customer behavior to identify areas for optimization.
• Collaborate with the content and design teams to create compelling marketing materials and landing pages.

Requirements

• Proven experience as an E-commerce Marketing Specialist or similar role.
• Strong understanding of SEO, SEM, Google Analytics, and e-commerce best practices.
• Experience with email marketing platforms and CRM systems.
• Excellent analytical skills and the ability to translate data into actionable marketing strategies.
• Proficiency in A/B testing and conversion rate optimization (CRO) techniques.
• Bachelor's degree in Marketing, Business, or a related field.

Benefits

• Competitive salary and performance-based incentives.
• Full-time, on-site position in Kimberley with a focus on team collaboration.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development and industry certifications.
• Employee discounts on company products and regular team-building events.