E-commerce Marketing Specialist

Placements24; George; On-site; ZAR 300,000 - 470,000; Full time

Job summary

Placements24 in George, Western Cape, is seeking an results-oriented E-commerce Marketing Specialist to drive online sales and enhance the customer journey through strategic digital marketing initiatives. You will develop and execute campaigns across SEO, SEM, email marketing, and social media to optimize traffic and conversions.

Collaborating with marketing and sales, you will create engaging content, analyze website performance with Google Analytics, and stay ahead of e-commerce trends to

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Demonstrable experience in e-commerce marketing and digital campaign management.
• Proficiency in SEO/SEM, Google Analytics, and email marketing platforms.
• Strong understanding of social media marketing principles and best practices.
• Excellent analytical skills and the ability to interpret data to drive actionable insights.
• Creative thinking and strong writing and communication abilities.

Responsibilities

• Plan, execute, and manage digital marketing campaigns, including SEO, SEM, email marketing, and social media advertising, to drive traffic and conversions.
• Develop and maintain engaging content for product listings, website banners, social media posts, and email newsletters.
• Analyze website traffic, conversion rates, and campaign performance data using tools like Google Analytics to identify areas for improvement.
• Collaborate with the design team to create visually appealing marketing assets and ensure a consistent brand identity across all platforms.
• Manage and grow the company's presence on key social media platforms, fostering community engagement and driving traffic to the e-commerce store.
• Stay updated with the latest e-commerce trends, digital marketing tools, and competitor activities to inform strategy.

Skills

E-commerce marketing

Digital campaign management

SEO/SEM

Google Analytics

Email marketing

Social media marketing

Data analysis

Creative writing

Education

Bachelor's degree

Tools

Google Analytics

Job description

About the Role

Our client is seeking a results-oriented E-commerce Marketing Specialist to join their team in George . This role is pivotal in driving online sales and enhancing the customer journey through strategic digital marketing initiatives. You will be responsible for developing and executing campaigns across various digital channels, with a strong focus on social media integration and performance optimization. This is an excellent opportunity to make a significant impact in a growing e-commerce business, working closely with the marketing and sales departments to achieve ambitious growth targets.

Key Responsibilities

• Plan, execute, and manage digital marketing campaigns, including SEO, SEM, email marketing, and social media advertising, to drive traffic and conversions.
• Develop and maintain engaging content for product listings, website banners, social media posts, and email newsletters.
• Analyze website traffic, conversion rates, and campaign performance data using tools like Google Analytics to identify areas for improvement.
• Collaborate with the design team to create visually appealing marketing assets and ensure a consistent brand identity across all platforms.
• Manage and grow the company's presence on key social media platforms, fostering community engagement and driving traffic to the e-commerce store.
• Stay updated with the latest e-commerce trends, digital marketing tools, and competitor activities to inform strategy.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• Demonstrable experience in e-commerce marketing and digital campaign management.
• Proficiency in SEO/SEM, Google Analytics, and email marketing platforms.
• Strong understanding of social media marketing principles and best practices.
• Excellent analytical skills and the ability to interpret data to drive actionable insights.
• Creative thinking and strong writing and communication abilities.

Benefits

• Competitive annual salary and potential for performance bonuses.
• Comprehensive health insurance and retirement savings plan.
• Dedicated training and professional development opportunities.
• Collaborative work environment in the heart of George .
• Chance to be part of an innovative and expanding e-commerce enterprise.