Digital Marketing Specialist - E-commerce

Placements24; Klerksdorp; Hybrid; ZAR 240,000 - 420,000; Full time

Benefits offered by this job

Competitive salary

Fully remote work

Health, dental, and vision insurance

Generous paid time off & holidays

Access to digital marketing tools &培训

Job summary

Placements24 is seeking a results-oriented Digital Marketing Specialist to drive online sales and brand visibility for an e-commerce business. This fully remote role in South Africa focuses on SEO, SEM, social media, and email campaigns to optimize the customer funnel from anywhere in SA, collaborating with a forward-thinking remote team based in Klerksdorp.

You will plan, execute, and optimize campaigns, manage SEO and email marketing, and leverage analytics to improve performance.

Qualifications

• Proven experience as a Digital Marketing Specialist or similar role with e-commerce focus.
• Strong understanding of SEO, SEM, social media advertising and email marketing platforms.
• Proficiency with web analytics tools and marketing automation software.
• Excellent analytical skills to interpret data and drive decisions.
• Strong written and verbal communication for compelling marketing copy.

Responsibilities

• Plan, execute, and optimize campaigns across multiple channels (PPC, social, display).
• Improve SEO performance to increase organic traffic and rankings.
• Develop and execute email marketing strategies with segmentation and automation.
• Collaborate with content creators to ensure on-brand, conversion-optimized materials.
• Monitor performance with analytics tools and provide insights and recommendations.
• Stay updated on digital marketing trends and best practices.

Skills

Digital marketing

SEO

SEM

Social media advertising

Email marketing

Web analytics

Tools

Google Ads

Bing Ads

Google Analytics

Marketing automation

Job description

About the Role

Our client is seeking a results-oriented Digital Marketing Specialist to drive online sales and brand visibility for their e-commerce business. This fully remote position will focus on developing, implementing, and managing a variety of digital marketing campaigns to attract and retain customers. You will leverage your expertise in SEO, SEM, social media marketing, and email campaigns to optimize the customer acquisition funnel and enhance the online shopping experience. This is an exciting opportunity to make a significant impact on a growing online brand from anywhere in South Africa , working with a collaborative and forward-thinking remote team based out of Klerksdorp .

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across multiple channels, including paid search (PPC), social media advertising, and display ads.
• Manage and improve SEO performance of the e-commerce website to increase organic traffic and search rankings.
• Develop and execute email marketing strategies, including list segmentation, campaign automation, and performance analysis.
• Collaborate with content creators to ensure marketing materials are engaging, on-brand, and optimized for conversion.
• Monitor campaign performance using analytics tools, providing regular reports with insights and recommendations for improvement.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices in the e-commerce industry.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, with a focus on e-commerce.
• Strong understanding of SEO, SEM (Google Ads, Bing Ads), social media advertising, and email marketing platforms.
• Proficiency with web analytics tools (e.g., Google Analytics) and marketing automation software.
• Excellent analytical skills and the ability to interpret data to drive strategic decisions.
• Strong written and verbal communication skills, with the ability to create compelling marketing copy.
• Self-motivated and able to thrive in a fully remote, collaborative work environment.

Benefits

• Competitive annual salary and performance-based bonuses.
• Fully remote work opportunity with flexible scheduling.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and company holidays.
• Access to cutting-edge digital marketing tools and training.