E-commerce Social Media Marketing Manager

Placements24; KwaZulu-Natal; On-site; ZAR 420,000 - 640,000; Full time

Benefits offered by this job

Health insurance (comprehensive)

Professional development opportunities

Generous leave policy

Modern Pietermaritzburg office

Performance-based bonuses

Career advancement

Job summary

Placements24 is seeking a dynamic E-commerce Social Media Marketing Manager to join its Pietermaritzburg team. You will craft and execute social media strategies that boost brand awareness, engagement, and online sales across key platforms.

The role requires a proven track record in e-commerce social campaigns, strong analytics, and creative content development. A strategic, collaborative mindset and relocation to Pietermaritzburg are desired.

Qualifications

• Proven experience as a Social Media Manager in an e-commerce context.
• Demonstrated ability to develop and execute successful social media strategies and campaigns.
• Strong understanding of social media KPIs, analytics tools, and reporting.

Responsibilities

• Develop and implement comprehensive social media strategies aligned with e-commerce goals.
• Manage and grow social profiles across Instagram, Facebook, TikTok, and Twitter.
• Create engaging content including graphics, videos, and copy tailored for each platform.
• Plan and execute paid social campaigns, optimizing for ROI and KPI/metrics.
• Monitor trends, competitor activities and customer feedback to inform strategy.
• Engage with the online community; respond to comments/messages promptly.
• Analyze performance metrics and report campaign effectiveness to stakeholders.
• Collaborate with marketing and sales to ensure brand consistency and integrated campaigns.
• Manage influencer collaborations to extend reach and credibility.
• Stay updated on platform updates and best practices in digital marketing.

Skills

Social media management

E-commerce marketing

Analytics

Content creation

Video editing

Copywriting

Facebook Ads Manager

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

Facebook Insights

Canva

Adobe Creative Suite

Video editing software

Facebook Ads Manager

Job description

About the Role

Our client, a leading player in the online retail space, is seeking a dynamic and results-oriented E-commerce Social Media Marketing Manager to join their vibrant team in Pietermaritzburg, KwaZulu-Natal. This is an exciting opportunity for a strategic thinker to drive brand awareness, engagement, and sales through innovative social media campaigns. The ideal candidate will possess a deep understanding of the e-commerce landscape and a proven track record of leveraging social platforms to achieve business objectives. You will be instrumental in shaping our client's online presence and connecting with their target audience across various digital channels. This role requires a blend of creativity, analytical prowess, and a passion for all things social media and e-commerce. The successful applicant will be a self-starter, capable of managing multiple projects simultaneously and delivering high-quality work in a fast-paced environment.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with e-commerce goals.
• Manage and grow social media profiles across platforms such as Instagram, Facebook, TikTok, and Twitter.
• Create engaging, high-quality content, including graphics, videos, and written copy, tailored for each platform.
• Plan and execute paid social media advertising campaigns, optimizing for ROI and key performance indicators.
• Monitor social media trends, competitor activities, and customer feedback to identify opportunities and inform strategy.
• Engage with the online community, respond to comments and messages promptly, and foster positive brand sentiment.
• Analyze social media performance metrics and provide regular reports on campaign effectiveness to stakeholders.
• Collaborate with the marketing and sales teams to ensure brand consistency and integrated campaign execution.
• Manage influencer collaborations and partnerships to extend reach and credibility.
• Stay updated on the latest social media algorithm changes, platform updates, and best practices in digital marketing.

Requirements

• Proven experience as a Social Media Manager or similar role, with a strong focus on e-commerce.
• Demonstrable experience in developing and executing successful social media strategies and campaigns.
• Excellent understanding of social media KPIs, analytics tools (e.g., Google Analytics, Facebook Insights), and reporting.
• Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite) and video editing software.
• Strong copywriting and editing skills with an ability to adapt tone and style for different audiences.
• Experience with social media advertising platforms (Facebook Ads Manager, etc.).
• Knowledge of SEO and web traffic metrics.
• Excellent communication, interpersonal, and organizational skills.
• A Bachelor's degree in Marketing, Communications, or a related field is preferred.
• Must be based in or willing to relocate to Pietermaritzburg, KwaZulu-Natal.

Benefits

• Our client values their employees and offers a competitive compensation package, including a lucrative annual salary.
• Employees benefit from a comprehensive health insurance plan, covering medical, dental, and vision.
• Opportunities for professional development and continuous learning are provided, including access to industry conferences and workshops.
• A generous leave policy ensures a healthy work-life balance.
• The Pietermaritzburg office boasts a modern, collaborative workspace with convenient amenities.
• This role also includes the potential for performance-based bonuses and career advancement within the organization.
• Join a forward-thinking company that invests in its people and fosters a supportive and dynamic work environment.