E-commerce Marketing Analyst | Hybrid & Data-Driven Growth

Placements24; Bloemfontein; Hybrid; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary & bonuses

Medical & retirement benefits

Professional development

Data-driven culture

Job summary

Placements24 in Bloemfontein is seeking an E-commerce Marketing Analyst who thrives on data-driven insights to optimize campaigns and customer journeys. You will collect, analyze, and report across website analytics, email, social media, and paid channels to inform strategic marketing decisions.

In this role, you will build dashboards, track KPIs like CAC and ROI, perform A/B testing analyses, and identify opportunities for growth.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics or related quantitative field.
• Proven experience in e-commerce analytics and marketing data analysis.
• Strong ability to interpret data sets and generate actionable insights.

Responsibilities

• Collect and analyze data from marketing channels, including website analytics, social media, email campaigns, and paid advertising.
• Develop and maintain dashboards and reports to track KPIs such as conversion rates, CAC, and ROI.
• Identify trends, patterns, and insights within the data to inform marketing strategy optimization.
• Conduct A/B testing analysis and provide insights on campaign effectiveness and areas for improvement.
• Monitor market trends and competitor activities to inform marketing strategies.
• Collaborate with the marketing team to define campaign goals and measure their success.

Skills

E-commerce analytics

Web analytics

Data visualization

Statistical analysis

A/B testing

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Job description

Placements24 in Bloemfontein is seeking an E-commerce Marketing Analyst who thrives on data-driven insights to optimize campaigns and customer journeys. You will collect, analyze, and report across website analytics, email, social media, and paid channels to inform strategic marketing decisions.

In this role, you will build dashboards, track KPIs like CAC and ROI, perform A/B testing analyses, and identify opportunities for growth.