Data-Driven E-commerce Analyst - Optimize Conversions

Placements24; LegKraal Gate; On-site; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Professional development opportunities

Collaborative work environment

Job summary

Placements24 is seeking an E-commerce Digital Analyst to join its team in Mahikeng. You will collect, analyze, and interpret data from website analytics, campaigns, and user behavior to drive online sales and improve user experience.

You will develop dashboards and reports, track KPIs, and provide data-driven recommendations. The role emphasizes testing (A/B and multivariate) and collaboration with marketing, product, and IT teams.

Qualifications

• Experience as Digital/Web/Data Analyst with ecommerce focus.
• Proficiency with web analytics tools (GA/Adobe Analytics).
• Strong understanding of A/B testing methodologies and tools.
• Excellent analytical, problem-solving, and critical thinking skills.
• Proficiency in data visualization and reporting tools.

Responsibilities

• Collect, analyze, and interpret data from website analytics, marketing campaigns, and customer behavior metrics.
• Develop reports and dashboards to track KPIs such as conversion rates, traffic sources, and customer acquisition cost.
• Identify trends, patterns, and anomalies in data to provide actionable insights for improving website performance and marketing strategies.
• Conduct A/B testing and multivariate testing to optimize website elements, user flows, and conversion funnels.
• Collaborate with marketing, product, and IT teams to implement data-driven recommendations.
• Stay current with industry best practices and emerging tools in web analytics and data analysis.

Skills

Digital analytics

Web analytics

A/B testing

Data visualization

Problem solving

Statistical analysis

Education

Bachelor's degree in quantitative field

Tools

Google Analytics

Adobe Analytics

Job description

Placements24 is seeking an E-commerce Digital Analyst to join its team in Mahikeng. You will collect, analyze, and interpret data from website analytics, campaigns, and user behavior to drive online sales and improve user experience.

You will develop dashboards and reports, track KPIs, and provide data-driven recommendations. The role emphasizes testing (A/B and multivariate) and collaboration with marketing, product, and IT teams.