E-commerce Marketing Analyst

Placements24; Sandton; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Health, dental, and vision insurance

Professional development opportunities

Data-driven culture

Job summary

Placements24 is seeking a highly analytical E-commerce Marketing Analyst to join the team. You will measure, analyze, and report on digital marketing effectiveness, create dashboards, and perform deep-dive analyses into customer behavior and market trends.

This hybrid role offers remote flexibility with in-office sessions at our Sandton headquarters. You will track KPIs, monitor campaign performance, and deliver insights to optimize strategies and drive growth.

Qualifications

• Bachelor's degree in a quantitative field or Marketing Analytics.
• 2+ years of marketing analytics experience, preferably in e-commerce.
• Proficient with data analysis and visualization tools (GA, SQL, Tableau, Power BI).
• Strong understanding of digital marketing metrics and channels.

Responsibilities

• Develop and maintain marketing dashboards and reports to track KPIs across digital channels.
• Analyze campaign performance data and provide actionable optimization recommendations.
• Analyze customer behavior, segmentation, and lifetime value to inform strategies.
• Monitor website traffic, conversion rates, and engagement using analytics tools.
• Collaborate with marketing to set benchmarks, forecast results, and measure impact of initiatives.
• Present data findings clearly to stakeholders at multiple levels.

Skills

Analytical thinking

Statistical knowledge

Problem solving

Communication skills

Education

Bachelor's degree

Tools

Google Analytics

SQL

Tableau

Power BI

Job description

About the Role

Our client is seeking a highly analytical E-commerce Marketing Analyst to join their team. This role is instrumental in measuring, analyzing, and reporting on the effectiveness of all digital marketing initiatives, providing data-driven insights to optimize strategies and drive business growth. You will be responsible for tracking key performance indicators (KPIs), creating dashboards, and performing deep-dive analyses into customer behavior, campaign performance, and market trends. This hybrid position offers remote flexibility with required in-office presence for collaborative sessions at our Sandton headquarters.

Key Responsibilities

• Develop, maintain, and enhance marketing dashboards and reports to track key performance indicators (KPIs) across all digital marketing channels.
• Analyze campaign performance data to identify trends, measure effectiveness, and provide actionable recommendations for optimization.
• Conduct in-depth analysis of customer behavior, segmentation, and lifetime value to inform marketing strategies.
• Monitor website traffic, conversion rates, and user engagement using tools like Google Analytics.
• Collaborate with marketing team members to set performance benchmarks, forecast results, and measure the impact of new initiatives.
• Present complex data findings in a clear, concise, and compelling manner to stakeholders at various levels.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Marketing Analytics, or a related quantitative field.
• 2+ years of experience in marketing analytics, preferably within an e-commerce environment.
• Proficiency in data analysis and visualization tools such as Google Analytics, SQL, Tableau, Power BI, or similar.
• Strong understanding of digital marketing channels and their associated metrics.
• Excellent analytical, problem-solving, and critical thinking skills.
• Effective communication skills and the ability to collaborate in a hybrid work setting in Sandton .

Benefits

• Competitive annual salary and potential for performance-based bonuses.
• Hybrid work model offering a balance of remote work and office collaboration in Sandton .
• Comprehensive health, dental, and vision insurance benefits.
• Opportunities for professional development and advanced training in data analytics.
• A data-centric culture that values insights and strategic decision-making.