Digital Marketing Analyst

Placements24; Paarl; Hybrid; ZAR 240,000 - 420,000; Full time

Benefits offered by this job

Hybrid work model

Annual bonus

Health insurance

Professional development courses

Data-centric environment

Job summary

Placements24 in Paarl is seeking a detail-oriented Digital Marketing Analyst to measure, analyze, and report on the performance of all digital campaigns. You will transform data into actionable insights to optimize SEO, SEM, social, email, and display initiatives.

This hybrid role blends collaborative office work with focused remote analysis, requiring strong analytics, Google Analytics proficiency, and advanced Excel.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or a related field.
• 2-4 years of experience in a digital marketing analysis or data analytics role.
• Proficiency in Google Analytics and other web analytics platforms.
• Strong knowledge of SEO and SEM principles and how to measure their impact.
• Advanced Excel skills for data manipulation; experience with data visualization tools (Tableau/Power BI) is a plus.

Responsibilities

• Track, measure, and analyze the performance of digital marketing campaigns across channels (SEO, SEM, social, email, display).
• Develop and maintain dashboards and reports to visualize KPIs and present findings to stakeholders.
• Utilize web analytics tools to identify user behavior patterns and conversion funnels.
• Conduct A/B testing and multivariate testing to optimize landing pages and campaign elements.
• Provide data-driven recommendations for campaign strategies, budget allocation, and CAC improvements.
• Collaborate with marketing managers and specialists to define objectives and measurement frameworks.

Skills

A/B testing

Data analysis

Data visualization

Excel

Education

Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or related field

Tools

Google Analytics

Tableau

Power BI

Job description

About the Role

Our client is seeking a detail-oriented and analytical Digital Marketing Analyst to join their team in Paarl . This role is critical for measuring, analyzing, and reporting on the performance of all digital marketing campaigns, providing actionable insights to optimize strategies and drive business growth. You will work with vast amounts of data to uncover trends, identify opportunities, and help the marketing team make informed decisions. This hybrid position combines collaborative office work with focused remote analysis.

Key Responsibilities

• Track, measure, and analyze the performance of all digital marketing campaigns across various channels including SEO, SEM, social media, email, and display advertising.
• Develop and maintain dashboards and reports to visualize key performance indicators (KPIs) and present findings to stakeholders.
• Utilize web analytics tools such as Google Analytics to identify user behavior patterns, conversion funnels, and website performance bottlenecks.
• Conduct A/B testing and multivariate testing to optimize landing pages, ad creatives, and campaign elements.
• Provide data-driven recommendations for improving campaign strategies, budget allocation, and customer acquisition costs.
• Collaborate with marketing managers and specialists to define campaign objectives and measurement frameworks.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or a related field.
• 2-4 years of experience in a digital marketing analysis or data analytics role.
• Proficiency in Google Analytics and other web analytics platforms is essential.
• Strong knowledge of SEO and SEM principles and how to measure their impact.
• Advanced Excel skills for data manipulation and analysis; experience with data visualization tools (e.g., Tableau, Power BI) is a plus.

Benefits

• Competitive salary and annual bonus structure.
• Hybrid work model for optimal work-life balance.
• Comprehensive health, dental, and vision insurance.
• Access to professional development courses and industry certifications.
• A data-centric and collaborative work environment.