Digital E-commerce Analyst

Placements24; Bloemfontein; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Fully remote

Health insurance

Professional growth

Industry conferences

Job summary

Placements24 is seeking a highly analytical Digital E-commerce Analyst to join their fully remote team, working from anywhere, including Bloemfontein. You will dive into e-commerce data to uncover insights that drive strategic decisions and optimize online performance.

Responsibilities include collecting and analyzing datasets on traffic, sales, and campaigns; building dashboards; identifying trends to improve conversion rates and retention; and conducting A/B tests to optimize website elements

Qualifications

• Experience as Data Analyst, Business Analyst, or similar role in digital marketing and e-commerce.
• Proficiency with web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
• Strong SQL for data extraction and manipulation; experience with data visualization tools (Tableau, Power BI).
• Excellent analytical, problem-solving, and critical-thinking skills.
• Ability to communicate complex findings clearly to both technical and non-technical audiences.

Responsibilities

• Collect, analyze, and interpret large datasets related to website traffic, user behavior, sales, and marketing campaign performance.
• Develop and maintain dashboards and reports to track KPIs for e-commerce operations and marketing efforts.
• Identify trends, patterns, and insights to improve conversion rates, average order value, and customer retention.
• Conduct A/B testing and other experiments to validate hypotheses and optimize website elements, campaigns, and user flows.
• Collaborate with marketing, product, and sales teams to provide data-driven recommendations and support strategic initiatives.
• Stay abreast of the latest trends in web analytics, data visualization, and e-commerce best practices.

Skills

Data analysis

SQL

Web analytics

Data visualization

Critical thinking

Communication

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Job description

About the Role

Our client is looking for a highly analytical and detail-oriented Digital E-commerce Analyst to join their fully remote team, working from anywhere, including Bloemfontein . You will be responsible for diving deep into e-commerce data to uncover insights that drive strategic decision-making and optimize online performance. This role is critical in tracking key performance indicators (KPIs), analyzing customer behavior, and identifying trends to enhance user experience and boost conversion rates. As a key member of a data-driven organization, you will collaborate with various departments to translate complex data into actionable recommendations, fostering a culture of continuous improvement and informed strategy.

Key Responsibilities

• Collect, analyze, and interpret large datasets related to website traffic, user behavior, sales, and marketing campaign performance.
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) for e-commerce operations and marketing efforts.
• Identify trends, patterns, and insights within the data to pinpoint opportunities for improving conversion rates, average order value, and customer retention.
• Conduct A/B testing and other experiments to validate hypotheses and optimize website elements, marketing campaigns, and user flows.
• Collaborate with marketing, product, and sales teams to provide data-driven recommendations and support strategic initiatives.
• Stay abreast of the latest trends in web analytics, data visualization, and e-commerce best practices.

Requirements

• Proven experience as a Data Analyst , Business Analyst, or similar role, with a focus on digital marketing and e-commerce analytics.
• Proficiency with web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
• Strong understanding of SQL for data extraction and manipulation, and experience with data visualization tools (e.g., Tableau, Power BI).
• Excellent analytical, problem-solving, and critical-thinking skills.
• Ability to communicate complex findings clearly and concisely to both technical and non-technical audiences.

Benefits

• An attractive salary package commensurate with experience and expertise.
• Fully remote work environment, offering ultimate flexibility from your base in or near Bloemfontein .
• Access to cutting-edge analytical tools and technologies.
• Comprehensive health insurance and wellness programs.
• Opportunities for professional growth, certifications, and attending industry conferences.