E-commerce & Digital Strategy Analyst

Placements24; Gqeberha; Ibrido; ZAR 600.000 - 850.000; Tempo pieno

Vantaggi offerti da questo lavoro

Hybrid work

Career development

Data-driven decisions

Port Elizabeth role

Descrizione del lavoro

Placements24 in Port Elizabeth, Eastern Cape, seeks an E-commerce & Digital Strategy Analyst to analyze website performance, e-commerce metrics and customer behavior to drive growth.

You will develop reports on campaign effectiveness, conduct A/B tests, monitor social media, and help refine SEO, SEM and email marketing strategies.

The role requires a quantitative degree and 3+ years in analytics; strong tools skills and collaborative spirit to work across marketing, sales and IT.

Competenze

• Bachelor's degree in a quantitative field (Analytics, Marketing, Economics).
• 3+ years as an analyst in e-commerce or digital marketing.
• Strong proficiency with web analytics tools (GA, Adobe Analytics).
• Experience with data visualization tools (Tableau, Power BI) is a plus.

Mansioni

• Analyze website traffic, user behavior, and sales data to identify trends.
• Develop and present reports on e-commerce performance and social media engagement.
• Conduct A/B testing to optimize site elements, marketing campaigns, and user journeys.
• Monitor social media performance and audience engagement.
• Support digital marketing strategies including SEO, SEM, email.
• Identify KPIs and track progress towards strategic goals.
• Collaborate with marketing, sales, and IT to implement data-driven recommendations.
• Provide insights to support product development and merchandising decisions.
• Maintain data integrity and ensure accurate tracking mechanisms.

Conoscenze

E-commerce analytics

Digital marketing analytics

Google Analytics

Adobe Analytics

Tableau

Power BI

A/B testing

Data visualization

Excel

Formazione

Bachelor's degree in Business Analytics

Strumenti

Google Analytics

Adobe Analytics

Descrizione del lavoro

About the Role

Our client, a dynamic retail entity, is searching for a skilled E-commerce & Digital Strategy Analyst to join their team in Port Elizabeth, Eastern Cape .

This critical role involves analyzing digital marketing performance, e-commerce metrics, and customer behavior to provide actionable insights and recommendations that drive business growth.

You will be instrumental in shaping our client's online strategy by identifying trends, optimizing campaigns, and enhancing the overall customer experience across digital touchpoints.

The ideal candidate possesses strong analytical skills, a deep understanding of e-commerce operations, and expertise in digital marketing channels, particularly social media.

This is an excellent opportunity to contribute to a growing business in Port Elizabeth and to play a key role in their digital transformation.

Key Responsibilities

• Analyze website traffic, user behavior, conversion rates, and sales data to identify key trends and opportunities.
• Develop and present regular reports on e-commerce performance, digital marketing campaign effectiveness, and social media engagement.
• Conduct A/B testing and other experiments to optimize website elements, marketing campaigns, and user journeys.
• Monitor and analyze social media performance, providing insights into audience engagement and content effectiveness.
• Assist in the development and refinement of digital marketing strategies, including SEO, SEM, social media advertising, and email marketing.
• Identify key performance indicators (KPIs) and track progress towards strategic goals.
• Research market trends, competitor activities, and customer insights to inform strategic decision-making.
• Collaborate with marketing, sales, and IT teams to implement data-driven recommendations.
• Provide insights to support product development and merchandising decisions based on online performance data.
• Maintain data integrity and ensure accurate tracking mechanisms are in place.

Requirements

• Bachelor's degree in Business Analytics, Statistics, Marketing, Economics, or a related quantitative field.
• Proven experience (3+ years) as an analyst in e-commerce, digital marketing, or a related field.
• Strong proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Solid understanding of e-commerce principles, digital marketing channels (SEO, SEM, Social Media, Email), and social media platforms.
• Excellent analytical and problem-solving skills with meticulous attention to detail.
• Ability to interpret complex data and translate it into clear, actionable recommendations.
• Strong written and verbal communication skills, with the ability to present findings effectively.
• Proficiency in Microsoft Excel or Google Sheets.
• Ability to work collaboratively within a team environment.

Benefits

• Competitive salary package.
• Hybrid work arrangement offering flexibility.
• Opportunity to work with a leading e-commerce company in Port Elizabeth .
• Professional development and training opportunities.
• Be part of a data-driven decision-making process.
• Contribute to significant business growth and strategic initiatives.