E-commerce Specialist - Performance Marketing

Placements24; Polokwane; On-site; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Performance bonus

Health benefits

Professional development

Collaborative team

Product discounts

Job summary

Placements24 in Polokwane is seeking a data-driven E-commerce Specialist focused on Performance Marketing to drive measurable results through paid channels. You will plan, execute, and analyze paid search, social, and display campaigns, optimize ROAS and CPA, and collaborate with content to align ad copy and landing pages.

The role demands strong analytics, proficiency with Google Ads, Facebook Ads Manager, Google Analytics, and a solid understanding of SEO within ecommerce.

Qualifications

• Experience in managing paid advertising campaigns for e-commerce.
• Strong proficiency with Google Ads and Facebook Ads Manager.
• Experience using Google Analytics to measure campaign performance.

Responsibilities

• Develop, manage and optimize paid advertising campaigns across Google Ads, Facebook/Instagram Ads, and other platforms.
• Conduct keyword research, audience segmentation and ad creative testing.
• Monitor budgets, track metrics and generate regular optimization reports.
• Collaborate with content to align ad copy and landing pages with objectives.
• Stay updated on paid advertising trends and optimize the customer journey.

Skills

Paid advertising

Google Ads

Facebook Ads Manager

Google Analytics

SEO basics

Education

Bachelor's degree in Marketing/Business

Job description

About the Role

Our client is seeking a data-driven E-commerce Specialist focused on Performance Marketing to join their team in Polokwane . This role is essential for driving measurable results through paid acquisition channels, optimizing campaigns to achieve target KPIs such as ROAS, CPA, and customer lifetime value. You will be responsible for the planning, execution, and analysis of paid search, paid social, and display advertising campaigns to maximize online sales and customer acquisition for the company's e-commerce platform. This is a fantastic opportunity for a technically proficient marketer to make a direct impact on revenue growth.

Key Responsibilities

• Develop, manage, and optimize paid advertising campaigns across Google Ads, Facebook Ads, Instagram Ads, and other relevant platforms.
• Conduct keyword research, audience segmentation, and ad creative testing to improve campaign performance and conversion rates.
• Monitor campaign budgets, track performance metrics, and generate regular reports with actionable insights and recommendations for optimization.
• Collaborate with the content team to ensure ad copy and landing pages are aligned with campaign objectives and brand messaging.
• Stay up-to-date with the latest trends and best practices in paid advertising, e-commerce , and digital marketing.
• Analyze website traffic and user behavior to identify opportunities for improving the customer journey and conversion funnel.

Requirements

• Proven experience managing and optimizing paid advertising campaigns, particularly within an e-commerce environment.
• Strong proficiency with Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Excellent analytical skills with experience using web analytics tools (e.g., Google Analytics) to measure campaign effectiveness.
• Solid understanding of SEO principles and how they integrate with paid search strategies.
• Ability to interpret complex data and translate it into clear, actionable insights.
• Bachelor's degree in Marketing, Business, or a related quantitative field.

Benefits

• Competitive annual salary and performance-based bonuses.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and certifications in digital marketing.
• A collaborative work environment in Polokwane where data-driven decisions are valued.
• Employee discounts on the company's e-commerce products.