E-commerce Digital Analyst

Placements24

Vereeniging

On-site

ZAR 350,000 - 520,000

Full time

5 days ago

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Benefits offered by this job

Competitive salary with performanceBon

Health and wellness benefits

Professional development and training

Data-driven collaborative environment

Vereeniging office location

Job summary

Placements24 in Vereeniging seeks a detail-oriented E-commerce Digital Analyst to understand customer behavior, optimize website performance, and drive data-driven decisions to boost online sales in Gauteng.

You will collect, analyze, and interpret data from digital channels to provide actionable insights and recommendations, collaborating with marketing and IT to enhance the e-commerce journey.

Qualifications

Proven experience as a Digital Analyst in e-commerce.
Strong proficiency in web analytics platforms (GA, Adobe Analytics, etc.).
Experience with data visualization tools (Tableau, Power BI) is a plus.
Excellent analytical and problem-solving skills; translate data into insights.
Strong understanding of A/B testing methodologies and CRO.
Good communication to present findings to non-technical audiences in Vereeniging.

Responsibilities

Monitor and analyze website traffic, user behavior, and conversion funnels using tools like Google Analytics.
Develop dashboards and reports to track KPIs for e-commerce performance.
Identify trends and insights into customer behavior to inform marketing and website optimization strategies.
Conduct A/B testing and other experiments to improve user experience and conversion rates.
Collaborate with marketing, product, and IT teams to implement data-driven improvements.
Provide regular insights and recommendations to stakeholders regarding online performance.

Skills

Analytical thinking

Data storytelling

Communication

Problem solving

A/B testing

CRO

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Job description

Our client is seeking a detail-oriented and analytical E-commerce Digital Analyst to join their team in Vereeniging . This role is critical for understanding customer behavior, optimizing website performance, and driving informed marketing decisions that boost online sales. You will be responsible for collecting, analyzing, and interpreting data from various digital channels to provide actionable insights and recommendations. The ideal candidate possesses strong analytical skills, a deep understanding of web analytics tools, and a passion for leveraging data to enhance the e-commerce customer journey and achieve business objectives in the Gauteng region.

Key Responsibilities

Monitor and analyze website traffic, user behavior, and conversion funnels using tools like Google Analytics.
Develop dashboards and reports to track key performance indicators (KPIs) for e-commerce performance.
Identify trends and insights into customer behavior to inform marketing and website optimization strategies.
Conduct A/B testing and other experiments to improve user experience and conversion rates.
Collaborate with marketing, product, and IT teams to implement data-driven improvements.
Provide regular insights and recommendations to stakeholders regarding online performance.

Requirements

Proven experience as a Digital Analyst or similar role, with a focus on e-commerce .
Strong proficiency in web analytics platforms, such as Google Analytics, Adobe Analytics, or similar.
Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.
Strong understanding of A/B testing methodologies and conversion rate optimization (CRO).
Good communication skills to present findings effectively to non-technical audiences in Vereeniging .

Benefits