E-commerce CRM & Email Marketing Specialist

Placements24; LegKraal Gate; Híbrido; ZAR 240.000 - 480.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Medical aid

Hybrid role

Career advancement

Descripción de la vacante

Placements24 is seeking an experienced E-commerce CRM & Email Marketing Specialist to optimize customer relationships and drive sales through targeted campaigns. Based in Mahikeng, North West, you will leverage CRM data to create personalized email strategies and enhance loyalty.

You'll collaborate with marketing, sales and data analytics to segment audiences, design compelling templates and analyze performance to improve repeat purchases in a fast-growing e-commerce company.

Formación

• Proven experience in CRM management and email marketing, preferably within e-commerce.
• Strong understanding of customer segmentation and personalization techniques.
• Excellent copywriting and editing skills focused on customer engagement.
• Experience analysing marketing data and generating performance reports.
• Knowledge of A/B testing principles and data privacy regulations.

Responsabilidades

• Develop and implement CRM strategies to improve retention and lifetime value.
• Design, build, and execute email campaigns including newsletters and automations.
• Segment databases based on behavior, demographics, and purchase history.
• Write compelling copy and collaborate with designers on templates.
• Monitor and analyse campaign performance and provide actionable insights.
• Manage the CRM platform ensuring data accuracy and integrity.
• A/B test subject lines, content, and sending times to optimise results.
• Stay updated on CRM, email marketing, and e-commerce trends.
• Ensure compliance with data privacy regulations (e.g., POPIA).
• Collaborate with marketing teams to ensure consistent messaging.

Conocimientos

CRM management

Email marketing

Customer segmentation

Copywriting

Data analysis

A/B testing

Data privacy

Project management

Educación

Bachelor's degree in Marketing or related field

Herramientas

Salesforce

HubSpot

Zoho CRM

Mailchimp

Klaviyo

ActiveCampaign

Descripción del empleo

About the Role

Our client is seeking a skilled E-commerce CRM & Email Marketing Specialist to optimize customer relationships and drive sales through targeted campaigns. This role, based in Mahikeng, North West , will focus on leveraging CRM data to create personalized email marketing strategies, enhance customer loyalty, and increase repeat purchases. You will be responsible for segmenting customer databases, designing engaging email campaigns, and analyzing performance to refine strategies. The ideal candidate has a strong understanding of CRM systems, email marketing best practices, and how to use data to create impactful customer experiences within an e-commerce context. You will collaborate closely with the marketing, sales, and data analytics teams to ensure cohesive customer communication.

Key Responsibilities

• Develop and implement CRM strategies to improve customer retention and lifetime value.
• Design, build, and execute effective email marketing campaigns, including newsletters, promotional emails, and automated workflows (e.g., welcome series, abandoned cart emails).
• Segment customer databases based on behavior, demographics, and purchase history for targeted outreach.
• Write compelling copy and collaborate with designers to create visually appealing email templates.
• Monitor and analyze email campaign performance metrics (open rates, click-through rates, conversion rates) and provide actionable insights.
• Manage the CRM platform, ensuring data accuracy and integrity.
• A/B test different subject lines, content, and sending times to optimize campaign performance.
• Stay updated on the latest trends in CRM, email marketing, and e-commerce customer experience.
• Ensure compliance with data privacy regulations (e.g., POPIA).
• Collaborate with other marketing teams to ensure consistent messaging across all customer touchpoints.

Requirements

• Proven experience in CRM management and email marketing, preferably within e-commerce.
• Proficiency with CRM platforms (e.g., Salesforce, HubSpot, Zoho CRM) and email marketing software (e.g., Mailchimp, Klaviyo, ActiveCampaign).
• Strong understanding of customer segmentation and personalization techniques.
• Excellent copywriting and editing skills with a focus on customer engagement.
• Experience analyzing marketing data and generating performance reports.
• Knowledge of A/B testing principles and practices.
• Familiarity with data privacy regulations.
• Strong organizational and project management skills.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Ability to work effectively in a hybrid work environment.

Benefits

Our client offers a competitive salary, comprehensive medical aid, and opportunities for professional development in Mahikeng, North West . This hybrid role allows for flexibility, blending in-office collaboration with remote work options. Benefit from working within a growing e-commerce company that values customer relationships and innovative marketing strategies. Join a supportive team environment with opportunities for career advancement. This position offers the chance to directly influence customer loyalty and revenue growth through data-driven marketing efforts.