E-commerce Content Creator & Copywriter

Placements24; Cape Town; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work in Cape Town

Retirement fund contribution

Medical aid options

Performance-based bonuses

Job summary

Placements24 is seeking an inventive E-commerce Content Creator & Copywriter in Cape Town, Western Cape. The role blends office collaboration with remote work, shaping product descriptions, website copy and social content to drive conversions.

You’ll work with the e-commerce team, designers and managers to deliver compelling content that supports brand voice, storytelling, and sales across digital touchpoints. A strong portfolio and SEO know-how are essential.

Qualifications

• Proven experience as a Copywriter or Content Creator in e-commerce.
• Strong portfolio showcasing relevant work.
• Solid understanding of SEO principles and keyword research tools.
• Familiarity with CMS and e-commerce platforms (Shopify, WooCommerce).
• Ability to adapt writing style across platforms and audiences.
• Experience with social media content creation and best practices.
• Excellent communication and collaboration skills.
• Bachelor’s degree preferred in related fields.

Responsibilities

• Write clear, concise product descriptions highlighting features and benefits.
• Develop engaging website copy for landing, category pages and banners.
• Create social media posts, captions, ad copy and story content.
• Collaborate with design team to ensure visually appealing content.
• Optimize content for SEO to improve organic visibility.
• Edit and proofread content for accuracy and brand consistency.
• Contribute to brand tone of voice and style guidelines.
• Conduct keyword research to inform content and SEO strategies.
• Manage content calendars and ensure timely delivery of projects.
• Analyze content performance and recommend improvements.
• Stay updated on e-commerce content trends and best practices.
• Brainstorm new content ideas and campaigns.

Skills

Copywriting

SEO knowledge

Keyword research

CMS familiarity

Social media content creation

Team collaboration

Editing & proofreading

Education

Bachelor's degree (English/Marketing/Communications/Jornalism)

Tools

Shopify

WooCommerce

CMS

Job description

About the Role

Our client, a prominent player in the fast-paced e-commerce industry, is looking for a creative and detail-oriented E-commerce Content Creator & Copywriter to join their thriving marketing department in Cape Town, Western Cape. This hybrid role offers the best of both worlds, combining the collaborative energy of an office environment with the flexibility of remote work. You will be responsible for crafting compelling product descriptions, engaging website copy, and vibrant social media content that drives customer interest and conversions. This position is critical in shaping our client's brand voice and ensuring a consistent, appealing narrative across all digital touchpoints. The ideal candidate will have a flair for persuasive writing, a keen eye for detail, and a deep understanding of how to communicate value proposition effectively to an online audience. You will work closely with the e-commerce team, graphic designers, and marketing managers to produce high-quality content that resonates with our target demographic and supports overall business objectives. If you are passionate about storytelling through words and have a knack for driving sales through creative copy, this is an excellent opportunity to contribute to a leading online retailer.

Key Responsibilities

• Write clear, concise, and persuasive product descriptions that highlight features, benefits, and unique selling propositions.
• Develop engaging website copy for landing pages, category pages, and promotional banners.
• Create captivating social media posts, including captions, ad copy, and story content, to drive engagement and traffic.
• Collaborate with the design team to ensure content is visually appealing and aligns with brand aesthetics.
• Optimize website content for search engines (SEO) to improve organic search visibility and drive relevant traffic.
• Edit and proofread all content for accuracy, grammar, spelling, and adherence to brand guidelines.
• Assist in developing and maintaining the brand's tone of voice and style guide.
• Conduct keyword research to inform content creation and SEO strategies.
• Manage content calendars and ensure timely delivery of all assigned content projects.
• Analyze content performance metrics and make data-driven recommendations for improvement.
• Stay updated on e-commerce trends, competitor content strategies, and best practices in copywriting and digital marketing.
• Contribute to brainstorming sessions for new content ideas and marketing campaigns.

Requirements

• Proven experience as a Copywriter, Content Creator, or similar role within an e-commerce environment.
• Exceptional writing, editing, and proofreading skills with a strong portfolio showcasing relevant work.
• Solid understanding of SEO principles and keyword research tools.
• Familiarity with content management systems (CMS) and e-commerce platforms (e.g., Shopify, WooCommerce).
• Ability to adapt writing style to suit different platforms and target audiences.
• Experience with social media content creation and best practices.
• Strong research skills to accurately understand product details and market trends.
• Excellent communication and collaboration skills, with the ability to work effectively in a team.
• A keen eye for detail and a commitment to delivering high-quality work.
• Bachelor's degree in English, Marketing, Communications, Journalism, or a related field is preferred.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Benefits

• This hybrid position offers a competitive salary and a comprehensive benefits package.
• Employees benefit from access to modern office facilities in Cape Town, Western Cape, while also enjoying the flexibility of remote work days.
• Our client provides opportunities for professional growth and development within the e-commerce sector.
• You will work in a creative and supportive team environment, contributing to the success of a well-established online brand.
• Other benefits include a retirement fund contribution, medical aid options, and potential for performance-based bonuses.
• Enjoy a dynamic work culture that values innovation and teamwork.