E-commerce Content Manager

Placements24; Stellenbosch; Hybrid; ZAR 360,000 - 520,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Paid time off

Staff discounts

Hybrid work arrangement

On-site parking

Job summary

Placements24 is seeking an E-commerce Content Manager in Paarl, Western Cape. You will develop and execute content strategies for product descriptions, category pages, blogs, and emails to attract and engage customers and drive conversions.

You will lead SEO-focused content creation, collaborate with marketing and design teams, and manage external content creators. A strong writing portfolio and CMS/analytics experience are required.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
• Minimum of 3 years of experience in content management, copywriting, or digital marketing, preferably in e-commerce.
• Exceptional writing, editing, and proofreading skills with a strong portfolio of published work.
• Proficiency in SEO principles and best practices for content creation.
• Experience with content management systems (CMS) and e-commerce platforms.
• Familiarity with web analytics tools (e.g. Google Analytics).

Responsibilities

• Develop and implement a comprehensive content strategy for the e-commerce platform, aligning with marketing objectives and brand guidelines.
• Create, edit, and proofread high-quality, engaging, and SEO-optimized content across product descriptions, category pages, blog posts, and landing pages.
• Manage the content calendar and publication across channels.
• Oversee visual content creation ensuring brand consistency.
• Collaborate with marketing, product, and design teams to ensure content accuracy and effectiveness.
• Monitor content performance using analytics tools and provide improvement recommendations.
• Stay updated with SEO trends and distribute content across channels.

Skills

SEO

Content strategy

Copywriting

CMS platforms

Analytics

Team collaboration

Education

Bachelor's degree in Marketing or related

Tools

CMS platforms

E-commerce platforms

Job description

About the Role

Our client is seeking a creative and organized E-commerce Content Manager to oversee the development and execution of compelling content strategies for their online platform. Located in Paarl, Western Cape, ZA , this role is integral to attracting and engaging customers, driving traffic, and enhancing brand presence. You will be responsible for managing all forms of e-commerce content, including product descriptions, website copy, blog posts, social media content, and email marketing campaigns. The ideal candidate possesses exceptional writing skills, a keen eye for detail, and a deep understanding of SEO best practices and content marketing principles. We are looking for someone who can translate brand messaging into persuasive and informative content that resonates with our target audience and drives conversions. This is a fantastic opportunity to shape the voice of a growing e-commerce brand in the picturesque region of Paarl .

Key Responsibilities

Develop and implement a comprehensive content strategy for the e-commerce platform, aligning with marketing objectives and brand guidelines. Create, edit, and proofread high-quality, engaging, and SEO-optimized content, including product descriptions, category pages, website copy, blog posts, and landing pages. Manage the content calendar, ensuring timely publication of content across all relevant channels. Oversee the creation of visual content, such as product images and graphics, ensuring consistency and brand alignment. Collaborate with marketing, product, and design teams to ensure content accuracy and effectiveness. Monitor content performance using analytics tools, providing insights and recommendations for improvement. Ensure all content adheres to brand voice, tone, and style guidelines. Stay up-to-date with the latest SEO trends and best practices to improve organic search rankings. Manage external content creators or agencies as needed. Develop and implement strategies for content distribution and promotion across various digital channels.

Requirements

Bachelor's degree in Marketing, Communications, Journalism, English, or a related field. Minimum of 3 years of experience in content management, copywriting, or digital marketing, preferably within an e-commerce context. Exceptional writing, editing, and proofreading skills with a strong portfolio of published work. Proficiency in SEO principles and best practices for content creation. Experience with content management systems (CMS) and e-commerce platforms. Familiarity with web analytics tools (e.g. "Google Analytics"). Strong understanding of digital marketing channels and content distribution strategies. Excellent organizational and project management skills. Ability to work collaboratively with cross-functional teams. Creative thinking and a passion for storytelling. Experience working in the Paarl, Western Cape, ZA area is a plus.

Benefits

• We offer a competitive salary package ranging from R to R per annum, based on experience.
• Comprehensive medical aid and a retirement fund are included.
• Generous paid time off, including annual leave and sick days, is provided.
• Opportunities for professional development and skill enhancement are available.
• Employees receive staff discounts on products.
• This role is based in our attractive offices in Paarl, Western Cape, ZA , offering a hybrid work arrangement for enhanced flexibility.
• On-site parking is available.
• We promote a supportive and collaborative work environment.