E-commerce Content and SEO Specialist

Placements24; Benoni; Hybrid; ZAR 180,000 - 340,000; Full time

Benefits offered by this job

Hybrid work

Professional development

Health & retirement benefits

Collaborative team

Training opportunities

Job summary

Placements24 in Benoni (Gauteng) seeks an E-commerce Content and SEO Specialist to enhance online visibility through optimized product descriptions, blog posts, and site copy. You will drive organic traffic with keyword research and strong on-page SEO, collaborating with marketing and design teams.

The role requires excellent copywriting, CMS familiarity (WordPress), and a keen eye for data-driven optimization. A hybrid work model is offered in the Benoni area.

Qualifications

• Proven experience as SEO Specialist, Content Writer, or E-commerce Content Manager.
• Strong understanding of SEO principles, keyword research, and on-page optimization.
• Excellent copywriting, editing, and proofreading skills.
• Experience creating content for e-commerce platforms is highly desirable.
• Familiarity with WordPress and CMS systems.

Responsibilities

• Develop and implement SEO strategies to improve organic search rankings and website traffic.
• Conduct keyword research to identify relevant terms and opportunities for content creation.
• Write, edit, and optimize high-quality content including product descriptions and blog posts.
• Ensure all content adheres to SEO best practices, including meta descriptions and internal linking.
• Collaborate with marketing and design teams to create engaging content.
• Monitor website performance using SEO tools and provide regular reports.
• Stay up-to-date with latest SEO trends and best practices.
• Identify opportunities for content optimization and site improvements.
• Manage the editorial calendar and timely publication of content.
• Assist in developing content marketing strategies to support business objectives.

Skills

SEO

Content writing

E-commerce content

Keyword research

On-page optimization

CMS WordPress

Education

Bachelor's degree in Marketing/English/Communications

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

About the Role

Our client is seeking a detail-oriented and creative E-commerce Content and SEO Specialist to join their marketing team in Benoni , Gauteng. This role is crucial for enhancing our online visibility and driving organic traffic through compelling content and effective search engine optimization strategies. You will be responsible for creating persuasive product descriptions, informative blog posts, and engaging website copy, all optimized for search engines. The ideal candidate possesses a strong understanding of SEO best practices, keyword research, content strategy, and the ability to write clear, concise, and engaging copy. This position offers a unique opportunity to significantly impact our brand's online presence and contribute to the growth of our e-commerce business. Working within the vibrant Gauteng region, you will be part of a company that values digital excellence and innovation. We are committed to developing our team members and providing them with the resources to succeed. This role is key to ensuring our online content attracts and converts our target audience. We offer a hybrid work model to ensure a healthy work-life balance for our employees in Benoni .

Key Responsibilities

• Develop and implement SEO strategies to improve organic search rankings and website traffic.
• Conduct keyword research to identify relevant terms and opportunities for content creation.
• Write, edit, and optimize high-quality, engaging content, including product descriptions, blog posts, landing pages, and website copy.
• Ensure all content adheres to SEO best practices, including on-page optimization, meta descriptions, and internal linking.
• Collaborate with the marketing and design teams to create visually appealing and informative content.
• Monitor website performance using SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) and provide regular reports.
• Stay up-to-date with the latest SEO trends, algorithm updates, and digital marketing best practices.
• Identify opportunities for content optimization and site improvements to enhance user experience and search engine visibility.
• Manage the editorial calendar and ensure timely publication of content.
• Assist in developing content marketing strategies to support broader business objectives.

Requirements

• Proven experience as an SEO Specialist, Content Writer, or E-commerce Content Manager.
• Strong understanding of SEO principles, keyword research, and on-page optimization techniques.
• Excellent copywriting, editing, and proofreading skills.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.
• Experience creating content for e-commerce platforms is highly desirable.
• Familiarity with content management systems (CMS) like WordPress.
• Ability to analyze data and translate insights into actionable recommendations.
• Strong organizational skills and attention to detail.
• Excellent communication and collaboration abilities.
• Bachelor's degree in Marketing, English, Communications, or a related field.

Benefits

• Competitive salary package.
• Hybrid work arrangement for flexibility.
• Opportunity to grow within a dynamic e-commerce company in Benoni .
• Professional development and training opportunities.
• Collaborative team environment.
• Comprehensive health and retirement benefits.