Content Marketing Specialist - E-commerce

Placements24; Polokwane; Hybrid; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Professional development

Collaborative team environment

Employee discounts

Paid time off

Job summary

Placements24 in Polokwane, Limpopo, is seeking a Content Marketing Specialist to build engaging content across blogs, social, website copy and email campaigns in a hybrid role.

You will drive SEO, keyword research, CMS management (WordPress), and analytics to boost organic traffic and support e-commerce growth while collaborating with design and marketing teams.

The role offers flexibility for remote work and opportunities for professional development in a collaborative environment.

Qualifications

• 2-4 years of experience in content marketing or related role.
• Strong SEO knowledge and keyword research skills.
• Experience with CMS such as WordPress.
• Proficient in Google Analytics and content performance analysis.
• Excellent written and verbal English communication.
• Ability to work independently in a hybrid environment.
• Bachelor's degree in Marketing, Journalism, Communications, or related field.

Responsibilities

• Develop and execute a content marketing strategy aligned with business goals and target audience needs.
• Create high-quality, engaging, and SEO-optimized content for blog posts, website pages, social media, email campaigns, and other digital channels.
• Conduct keyword research and competitor analysis to inform content creation and SEO strategy.
• Manage the editorial calendar, ensuring timely delivery of content across all platforms.
• Optimize existing content for improved search engine rankings and user engagement.
• Collaborate with design and marketing teams to create visually appealing content assets.
• Monitor content performance using analytics tools and provide regular reports on key metrics.
• Stay up-to-date with industry trends, SEO best practices, and emerging content formats.
• Engage with the online community and respond to comments and feedback.

Skills

Content marketing

Copywriting

SEO

Creative thinking

English communication

Education

Bachelor's degree in Marketing or related field

Tools

WordPress

Google Analytics

SEMrush

Ahrefs

Job description

About the Role

Our client is looking for a creative and strategic Content Marketing Specialist to enhance their online presence. This role operates on a Hybrid model, based out of our office in Polokwane, Limpopo, ZA , with the flexibility for remote work. You will be responsible for developing and executing engaging content strategies that attract, educate, and convert target audiences across various digital platforms. This includes creating compelling blog posts, social media updates, website copy, and email newsletters. The ideal candidate has a strong understanding of SEO best practices, content management systems, and the ability to translate marketing objectives into engaging narratives. You will play a key role in driving organic traffic, building brand authority, and supporting overall e-commerce growth. Join a collaborative team dedicated to crafting impactful digital experiences.

Key Responsibilities

• Develop and execute a content marketing strategy aligned with business goals and target audience needs.
• Create high-quality, engaging, and SEO-optimized content for blog posts, website pages, social media, email campaigns, and other digital channels.
• Conduct keyword research and competitor analysis to inform content creation and SEO strategy.
• Manage the editorial calendar, ensuring timely delivery of content across all platforms.
• Optimize existing content for improved search engine rankings and user engagement.
• Collaborate with design and marketing teams to create visually appealing content assets.
• Monitor content performance using analytics tools and provide regular reports on key metrics.
• Stay up-to-date with industry trends, SEO best practices, and emerging content formats.
• Engage with the online community and respond to comments and feedback.

Requirements

• 2-4 years of experience in content marketing, copywriting, or a related role, preferably in e-commerce.
• Proven ability to create engaging and SEO-friendly content across various formats.
• Solid understanding of SEO principles and keyword research tools (e.g., SEMrush, Ahrefs).
• Experience with content management systems (CMS) such as WordPress.
• Proficiency in using analytics tools (e.g., Google Analytics) to track content performance.
• Excellent written and verbal communication skills, with a strong command of English.
• Creative thinking and problem-solving abilities.
• Ability to work independently and manage multiple projects in a hybrid environment.
• Bachelor's degree in Marketing, Journalism, Communications, or a related field.

Benefits

• Competitive salary and performance incentives.
• Hybrid work model providing work-life balance.
• Opportunities for professional development and training.
• Collaborative team environment.
• Employee discounts on company products.
• Paid time off and company holidays.