E-commerce Analytics & Growth Strategist (Hybrid)

Placements24; Welkom; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work model

Data-centric environment

Career growth opportunities

Lokale impact in Welkom

Job summary

Placements24 in Welkom, Free State, is seeking an E-commerce Analyst & Strategist to drive data-informed decisions across our online retail operations. You will analyze website performance, customer behavior, and campaign effectiveness to uncover opportunities for growth.

Join a data-centric team focused on dashboards, KPI tracking, and optimization across marketing and product initiatives, with hybrid work flexibility and opportunities for professional growth.

Qualifications

• Bachelor's degree in a quantitative field such as Data Science, Statistics, Economics or Marketing Analytics.
• Minimum of 3 years of experience in e-commerce analytics or digital marketing analysis.
• Strong experience with web analytics tools (GA, Adobe Analytics or similar).
• Experience with data visualization tools (Tableau, Power BI) is highly desirable.
• Proficiency in SQL for data extraction and manipulation.
• Excellent analytical, critical thinking and problem-solving skills.
• Strong understanding of e-commerce principles and online marketing channels.
• Ability to translate data into clear, actionable business recommendations.
• Excellent communication and presentation skills.
• Familiarity with A/B testing methodologies and tools.

Responsibilities

• Analyze website traffic, user behavior, conversions and sales data to identify trends.
• Develop and maintain dashboards and reports to track KPIs for the e-commerce business.
• Conduct A/B tests to optimize website design and conversion funnels.
• Segment customers and analyze behavior to inform targeting and personalization.
• Monitor competitor activity and market trends for opportunities and threats.
• Provide data-driven recommendations to improve website performance and campaigns.
• Collaborate with marketing, product and IT to implement strategic initiatives.
• Forecast sales and traffic trends based on historical data and market analysis.
• Communicate findings clearly to stakeholders at all levels.

Skills

Analytical thinking

Problem solving

Communication

Presentation

Market analysis

Education

Bachelor's degree in Data Science

Bachelor's degree in Statistics

Bachelor's degree in Economics

Bachelor's degree in Marketing Analytics

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

SQL

Job description

Placements24 in Welkom, Free State, is seeking an E-commerce Analyst & Strategist to drive data-informed decisions across our online retail operations. You will analyze website performance, customer behavior, and campaign effectiveness to uncover opportunities for growth.

Join a data-centric team focused on dashboards, KPI tracking, and optimization across marketing and product initiatives, with hybrid work flexibility and opportunities for professional growth.