Director of Sales (Gauteng, Centurion)

ANEW Hotels & Resorts Pty; Centurion; On-site; ZAR 1,800,000 - 2,800,000; Full time

Job summary

ANEW Hotels & Resorts is seeking a Director of Sales to lead the sales function across all properties in Gauteng. Based in Centurion, you will set commercial direction, build a high-performing team and grow revenue, market share, and partnerships in line with group targets.

The role requires a proven track record in hotel sales leadership, strategic planning and contract negotiations, with strong collaboration across Revenue, Marketing, and GM teams.

Qualifications

• Bachelor-level degree in Hospitality, Business, Marketing or related field.
• 10+ years' hotel sales experience with leadership roles.
• 5+ years in senior sales leadership across multi-property groups.
• Proven record of hitting group revenue targets.
• Strong grasp of corporate, conference, government, leisure and trade segments.

Responsibilities

• Set annual sales strategy and budget for all properties.
• Lead National Sales Manager and full sales team; drive KPI attainment.
• Negotiate high-value contracts and key accounts.
• Build partnerships with travel management, associations and tour operators.
• Align sales with Revenue, Marketing, and GM teams.
• Own sales forecast, pipeline, and reporting across properties.
• Ensure CRM discipline, data quality, and process adherence.
• Oversee sales budget including travel, trade shows and commissions.

Skills

Hotel sales leadership

Strategic revenue growth

Negotiation

Team leadership

CRM & MS Office

Willingness to travel

Education

Bachelor's degree in Hospitality, Business, Marketing or related field

Tools

CRM

MS Office

Job description

ANEW Hotels & Resorts are looking for a Director of Sales to lead the sales function across all ANEW Hotels & Resorts properties. Set the commercial direction, build a high-performing sales TEAM, and grow revenue, market share and key partnerships in line with group targets.

The successful candidate will be based in Gauteng, Centurion.

Key Responsibilities

Commercial Strategy

• Set the annual sales strategy and budget for all properties
• Turn group revenue targets into segment and property sales targets
• Spot new markets, segments and channels for growth
• Track market trends, competitor activity and economic shifts
• Agree pricing and contracting strategy with the Revenue TEAM
• Present sales plans and results to the MD and executive committee

Sales Leadership & TEAM Development

• Lead the National Sales Manager and, through them, the full sales TEAM
• Set clear targets, KPIs and incentive structures
• Run monthly performance reviews and quarterly business reviews
• Coach, mentor and build a succession pipeline for key sales roles
• Drive a culture of accountability, pace and client focus
• Approve sales hires, training plans and TEAM structure

Key Accounts & Partnerships

• Own relationships with the group's top corporate, government and trade accounts
• Lead high-value contract negotiations and sign off rates beyond the National Sales Manager's authority
• Build strategic partnerships with travel management companies, associations, tour operators and other channels
• Represent ANEW at industry bodies, trade shows and key client events
• Protect and grow repeat business and client retention

Revenue, Marketing & Operations Alignment

• Work with Revenue Management on pricing, group and conference decisions
• Align sales campaigns with Marketing on brand, digital and promotions
• Partner with General Managers so property sales plans match the group plan
• Ensure a smooth handover of business from sales to operations

Governance & Reporting

• Own the sales forecast, pipeline and reporting across all properties
• Ensure CRM use, clean data and sales process discipline
• Manage the sales budget, including travel, trade shows and commissions
• Ensure contracts and agreements meet company policy and legal standards
• Report on performance, risks and opportunities to the MD and board

Required Skills

• Bachelor's degree in Hospitality, Business, Marketing or a related field (MBA an advantage)
• 10+ years' hotel sales experience
• 5+ years' senior sales leadership, in a multi-property hotel group
• Proven record of hitting group revenue targets
• Strong grasp of corporate, conference, government, leisure and trade segments
• Sound revenue management and distribution knowledge
• Financial acumen across budgets, forecasts and P&L
• High-level negotiation and relationship-building skills
• Strategic thinking with hands‑on execution
• Excellent communication and presentation skills
• Advanced CRM and MS Office skills
• Valid driver's licence and willingness to travel

Performance Metrics

• Group sales revenue vs budget
• Room nights and revenue by segment
• Market share growth vs competitors (RevPAR index)
• Key account revenue growth and retention
• New accounts and partnerships won
• Pipeline and forecast accuracy
• Sales TEAM performance, engagement and retention
• Client satisfaction scores
• Sales cost as a % of revenue
• Process and CRM compliance