Director of Golf Operations and Business Development

Placements24; Gauteng; On-site; ZAR 1,200,000 - 1,900,000; Full time

Benefits offered by this job

Private medical aid

Retirement annuity

Generous holiday leave

Complimentary access to golf

Job summary

Placements24 in Pretoria seeks a Director of Golf Operations and Business Development to lead strategic golf operations, drive revenue growth, and elevate member and guest experiences at a premier Gauteng estate.

The role oversees tee-time management, pro shop profitability, tournament operations, and marketing, with hands-on leadership and a focus on developing new client relationships, digital marketing, and partnerships to maintain the estate's reputation as a top golfing destination in South

Qualifications

• Degree in Business Administration, Marketing, Hospitality Management or related field preferred.
• 7+ years progressive golf management experience with emphasis on ops and business development.
• Proven track record of increasing golf revenue and profitability.
• Experience in managing tournament operations and golf events.
• Strong understanding of golf course operations and maintenance.

Responsibilities

• Oversee all golf operations, including tee-time management, player support, club repair, and instruction programs.
• Manage golf shop inventory, merchandising, and profitability; ensure high customer service standards.
• Develop and execute strategies to increase green fee revenue, membership sales, and golf-related F&B.
• Plan and manage golf tournaments, events, and corporate outings.
• Collaborate with Golf Course Superintendent to ensure top course conditions and playability.
• Lead marketing plans using digital channels and local partnerships to attract golfers.
• Manage golf operations budget to maximize profitability for the Pretoria facility.
• Train, supervise, and motivate golf operations team; foster excellence and guest satisfaction.
• Stay updated on golf industry trends and best practices to improve services.

Skills

Golf ops mgmt

Strategic leadership

Revenue growth

Tournament operations

Customer service

Digital marketing

Budgeting

Team leadership

Education

Business Administration

Marketing

Hospitality Management

Tools

Jonas

Lightspeed

MS Office

Job description

About the Role

Our client, a prestigious golf estate situated in the heart of **Pretoria**, is seeking a highly motivated and experienced Director of Golf Operations and Business Development. This senior management role is responsible for the strategic leadership and operational management of all golf-related activities, including course maintenance liaison, pro shop operations, player services, and tournaments. The ideal candidate will possess a keen understanding of the golf industry, exceptional business acumen, and a proven ability to drive revenue growth and enhance member/guest satisfaction. You will be responsible for developing and implementing strategies to optimize the golf experience, attract new clientele, and maintain the estate's reputation as a premier golfing destination in **Gauteng**. This role requires a hands‑on approach, strong leadership skills, and a passion for golf and hospitality. Join a leading establishment in **Pretoria** and shape the future of its renowned golf offering.

Key Responsibilities

• Oversee all aspects of golf operations, including tee‑time management, player assistance, club repair, and golf instruction programs.
• Manage the golf shop's inventory, merchandising, and profitability, ensuring a high standard of customer service.
• Develop and execute strategies to increase green fee revenue, membership sales, and F&B related to golf.
• Plan, promote, and manage all golf tournaments, events, and corporate outings hosted at the estate.
• Collaborate closely with the Golf Course Superintendent to ensure exceptional course conditions and playability.
• Develop and implement marketing plans to attract and retain golfers, leveraging digital marketing, social media, and local partnerships.
• Manage the golf operations budget, controlling costs and maximizing profitability for the **Pretoria** facility.
• Train, supervise, and motivate the golf operations team, fostering a culture of excellence and member satisfaction.
• Stay informed about golf industry trends and best practices to continuously improve operations and services.

Requirements

• A degree in Business Administration, Marketing, Hospitality Management, or a related field is preferred.
• A minimum of 7 years of progressive experience in golf management, with a strong focus on operations and business development.
• Proven track record of success in increasing golf revenue and profitability.
• Experience in managing tournament operations and executing successful golf events.
• Strong understanding of golf course operations and maintenance principles.
• Excellent leadership, communication, and customer service skills.
• Proficiency in golf management software (e.g., Jonas, Lightspeed) and Microsoft Office Suite.
• PGA Professional qualification or equivalent experience is highly advantageous.
• Knowledge of the **Gauteng** golf market and the **South African** golf scene is essential.

Benefits

• Our client offers a competitive salary commensurate with experience, plus performance-based bonuses and incentives.
• Comprehensive benefits include private medical aid, a retirement annuity, and generous holiday leave.
• Employees enjoy complimentary access to golf facilities and discounts on food and beverage.
• Opportunities for ongoing professional development and continuing education within the golf industry are available.
• Be part of an esteemed club in **Pretoria** and contribute to its legacy of excellence. This role provides a platform to significantly impact the success of a premier golfing destination.