Senior Public Relations Strategist - Remote

Placements24; Sandton; Hybride; ZAR 900 000 - 1 100 000; Plein temps

Avantages offerts par ce poste

Remote-first

Home office stipend

Health, dental, and vision insurance

401(k) with employer matching

Career development opportunities

Résumé du poste

Placements24 is seeking a Senior Public Relations Strategist to lead a remote-first team and shape campaigns across national and international outlets, enhancing brand visibility and reputation.

You will develop compelling narratives, manage multiple high-stakes projects, and build strong journalist relationships. The role requires a deep understanding of media landscapes and data-driven decision making, with collaboration across stakeholders from home offices.

Qualifications

• Bachelor's degree in Public Relations, Communications, Marketing, Journalism or related field (Master's preferred).
• 5–7 years in PR, media relations or corporate communications in fast-paced environments.
• Proven success in PR campaigns with notable media coverage.
• Excellent written and verbal communication skills.
• Strong understanding of digital media and social platforms.
• Proven ability to build relationships with journalists and media figures.
• Experience with PR monitoring and analytics tools (Cision, Meltwater, GA).
• Excellent organizational and project management skills.

Responsabilités

• Develop and implement comprehensive PR strategies aligned with client objectives and brand messaging.
• Craft press releases, media pitches, and executive talking points for diverse outlets.
• Build and maintain relationships with key media contacts and industry stakeholders.
• Monitor media coverage and provide data-driven insights and optimization recommendations.
• Manage crisis communications and provide rapid response to reputational risks.
• Oversee social media content strategy and cross-channel alignment.
• Collaborate with marketing and content teams for integrated campaigns.
• Identify new media opportunities and emerging trends.

Connaissances

Media relations

Storytelling

Digital media

Analytics tools

Project management

Formation

Bachelor's degree in PR/Communications

Master's degree (optional)

Outils

Cision

Meltwater

Google Analytics

Description du poste

About the Role

Our client, a leading digital media and communications firm, is seeking a highly accomplished Senior Public Relations Strategist to join their dynamic, remote-first team. This pivotal role will be instrumental in shaping and executing innovative PR campaigns that enhance brand visibility and reputation across diverse platforms. The ideal candidate possesses a deep understanding of media landscapes, a proven track record in developing compelling narratives, and the ability to manage multiple high-stakes projects simultaneously. As a fully remote position, you will collaborate closely with internal stakeholders and external partners from the comfort of your home office, leveraging cutting-edge communication tools to ensure seamless project execution and stakeholder engagement. We are committed to fostering a supportive and collaborative remote work environment where every team member can thrive and contribute to our collective success. This is an exceptional opportunity to make a significant impact on our client's strategic communications efforts.

Key Responsibilities

• Develop and implement comprehensive public relations strategies aligned with client objectives and brand messaging.
• Craft compelling press releases, media pitches, and executive talking points tailored to various media outlets and target audiences.
• Build and maintain strong relationships with key media contacts, influencers, and industry stakeholders across national and international publications.
• Monitor media coverage, analyze campaign performance, and provide data-driven insights and recommendations for optimization.
• Manage crisis communications, providing strategic guidance and rapid response to mitigate reputational risks.
• Oversee social media content strategy, ensuring brand consistency and engagement across all relevant platforms.
• Collaborate with marketing and content teams to ensure integrated campaign messaging and execution.
• Proactively identify new media opportunities and emerging trends to keep our client at the forefront of public discourse.
• Prepare detailed reports on PR activities, outcomes, and return on investment for senior management.

Requirements

• Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or a related field. A Master's degree is a plus.
• Minimum of 5-7 years of experience in public relations, media relations, or corporate communications, preferably within a fast-paced agency or in-house setting.
• Demonstrated success in developing and executing successful PR campaigns that have garnered significant media attention.
• Excellent written and verbal communication skills, with a keen eye for detail and persuasive writing abilities.
• Strong understanding of digital media, social media platforms, and online PR strategies.
• Proven ability to build and nurture relationships with journalists, editors, and key media figures.
• Proficiency in PR monitoring and analytics tools (e.g., Cision, Meltwater, Google Analytics).
• Exceptional organizational and project management skills, with the ability to manage multiple projects under tight deadlines.
• A proactive and strategic thinker with a passion for storytelling and a deep understanding of the media industry.
• Must be comfortable and effective working independently in a remote, home-based environment.

Benefits

• Our client values their employees and offers a comprehensive benefits package designed to support your well-being and professional growth.
• This includes a competitive salary, generous paid time off, health, dental, and vision insurance coverage, and a 401(k) retirement savings plan with employer matching.
• Additionally, as a remote-first organization, we provide a home office stipend to ensure you have the necessary resources to work effectively.
• Opportunities for professional development, continuous learning, and career advancement within a growing company are readily available.
• You'll be part of a collaborative and supportive team that encourages innovation and celebrates successes.
• We foster a culture of flexibility and work-life balance, acknowledging the importance of personal time and individual needs.