Digital PR Manager

Placements24; Stellenbosch; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Remote work

Health and wellness benefits

Professional development funds

Access to digital marketing tools

Job summary

Placements24 is seeking a Digital PR Manager to lead online communications from anywhere. You will develop and execute campaigns, manage social media outreach, and build relationships with digital influencers and publications to expand brand reach in the global media landscape.

The role emphasizes strategic thinking, data-driven optimization, remote collaboration, and delivering measurable impact through compelling content and SEO-informed campaigns.

Qualifications

• Bachelor's degree in digital marketing, communications, PR or related field.
• 5+ years in digital PR, online marketing or social media management.
• Proven success in developing impactful digital PR campaigns.
• Strong SEO, content marketing and social analytics skills.
• Excellent written and verbal communication for digital platforms.
• Experience working remotely and with distributed teams.

Responsibilities

• Develop and execute digital PR campaigns to boost online visibility.
• Manage and grow the brand's presence on social media.
• Engage with digital influencers, bloggers and online publications.
• Create engaging content (articles, infographics, videos) for web use.
• Monitor brand reputation and respond to online inquiries.
• Analyze campaign performance and prepare actionable reports.

Skills

Digital PR

Social media management

Content creation

SEO basics

Influencer outreach

Analytics tools

Education

Bachelor's degree in Digital Marketing, Communications, Public Relations, or related field

Tools

SEO tools

Social media analytics platforms

CMS

Job description

About the Role

Our client is seeking an innovative Digital PR Manager to lead their online communication strategy from anywhere. This role is critical for enhancing our client's digital presence, managing online reputation, and driving meaningful engagement through strategic digital PR initiatives. You will be responsible for developing and executing online campaigns, managing social media outreach, and building relationships with digital influencers and online publications. This is an exciting opportunity for a digitally savvy PR professional to shape compelling online narratives and expand brand reach in the global Media & PR landscape, operating in a fully remote capacity.

Key Responsibilities

• Develop and implement cutting-edge digital PR strategies to boost online visibility and brand authority.
• Manage and grow the company's presence on social media platforms and relevant online communities.
• Identify and engage with key digital influencers, bloggers, and online media outlets.
• Create and distribute engaging online content, including articles, infographics, and videos.
• Monitor online conversations, manage brand reputation, and respond to online inquiries.
• Analyze digital campaign performance, providing actionable insights and reports to optimize strategies.

Requirements

• Bachelor's degree in Digital Marketing, Communications, Public Relations, or a related field.
• 5+ years of experience in digital PR, online marketing, or social media management.
• Proven success in developing and executing impactful digital PR campaigns.
• Strong understanding of SEO, content marketing, and social media analytics tools.
• Excellent communication, writing, and interpersonal skills tailored for digital platforms.
• Experience working in a remote environment and collaborating with distributed teams is essential.

Benefits

• Highly competitive salary with remote work flexibility.
• Comprehensive health and wellness benefits package.
• Generous allowance for professional development and online courses.
• Access to advanced digital marketing tools and platforms.
• A dynamic and inclusive remote work culture that values creativity and autonomy.