Digital PR Specialist

Placements24; Centurion; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Hybrid work model

Project bonuses

Professional development courses

Industry conferences

Collaborative team culture

Job summary

Placements24 is seeking a creative and results-oriented Digital PR Specialist for a hybrid role that blends strategic planning with hands-on execution. You will lead outreach campaigns, manage social media engagement, and cultivate relationships with online media outlets and influencers.

You will leverage SEO insights to inform content and track campaign performance, delivering measurable improvements in online visibility and brand presence for our client.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 2-4 years of experience in digital PR, SEO, or online marketing.
• Proven track record of successful online outreach and campaign management.
• Strong understanding of SEO principles and digital content strategies.
• Excellent written and verbal communication skills, with a knack for compelling digital storytelling.
• Experience with social media management tools and analytics platforms.

Responsibilities

• Develop and execute innovative digital PR strategies to increase online visibility and brand awareness.
• Conduct keyword research and SEO analysis to inform content creation and outreach efforts.
• Build and nurture relationships with online journalists, bloggers, and social media influencers.
• Create and distribute engaging digital content, including blog posts, infographics, and social media updates.
• Monitor online conversations and manage brand reputation across digital platforms.
• Track and report on the performance of digital PR campaigns, providing actionable insights.

Skills

Digital PR

SEO

Online marketing

Education

Bachelor's degree in Marketing, Communications, Digital Media, or a related field

Tools

Social media analytics tools

Job description

About the Role

Our client is looking for a creative and results-driven Digital PR Specialist to enhance their online presence and brand visibility. This hybrid role requires a blend of strategic thinking and hands-on execution in the digital PR space. You will be responsible for developing and implementing online outreach campaigns, managing social media engagement, and building relationships with online media outlets and influencers. This position offers a dynamic work environment, combining remote flexibility with occasional in-person collaboration to foster innovation and drive strategic communication goals for our client.

Key Responsibilities

• Develop and execute innovative digital PR strategies to increase online visibility and brand awareness.
• Conduct keyword research and SEO analysis to inform content creation and outreach efforts.
• Build and nurture relationships with online journalists, bloggers, and social media influencers.
• Create and distribute engaging digital content, including blog posts, infographics, and social media updates.
• Monitor online conversations and manage brand reputation across digital platforms.
• Track and report on the performance of digital PR campaigns, providing actionable insights.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 2-4 years of experience in digital PR, SEO, or online marketing.
• Proven track record of successful online outreach and campaign management.
• Strong understanding of SEO principles and digital content strategies.
• Excellent written and verbal communication skills, with a knack for compelling digital storytelling.
• Experience with social media management tools and analytics platforms.

Benefits

• Competitive compensation package with potential for project bonuses.
• Hybrid work model offering flexibility between remote and office settings.
• Access to professional development courses and industry conferences.
• Opportunity to work on exciting campaigns with a collaborative team.
• Contribution to a company culture that values creativity and digital innovation.