Lead Digital and Programmatic Campaign Manager

Ad Talent Africa; Johannesburg; On-site; ZAR 279,000 - 390,600; Full time

Job summary

A digital media company in Johannesburg is seeking a hands-on Lead Digital and Programmatic Campaign Manager responsible for owning the delivery and optimisation of digital campaigns. The ideal candidate has 4–6 years of experience in digital advertising, strong programmatic skills, and is motivated to innovate and improve revenue performance. This role requires expertise in managing programmatic campaigns across DSPs, ensuring effective performance monitoring and collaboration on integrated initiatives.

Qualifications

• 4–6 years’ experience in digital or programmatic advertising.
• Hands-on experience managing and optimising programmatic campaigns.
• Strong knowledge of DSPs and digital media platforms.

Responsibilities

• Lead end-to-end execution of programmatic and digital campaigns across multiple channels.
• Monitor campaign performance and implement corrective actions.
• Collaborate on omnichannel campaigns, maximizing revenue opportunities.

Skills

Programmatic advertising

Digital marketing

Analytical skills

Problem-solving

Tools

DSPs

Job description

Who are we:

We are a forward-thinking digital media company specialising in programmatic and connected digital advertising. Our focus is on delivering innovative, high-performing campaigns that leverage the latest ad technologies and data-driven insights.

Who are we looking for: Lead Digital and Programmatic Campaign Manager

We are seeking a hands‑on, tech‑savvy Lead Digital and Programmatic Campaign Manager to own the delivery, optimisation and evolution of our digital campaigns. The ideal candidate has a strong programmatic or performance media background, is curious about new ad technologies and is motivated to improve workflows, systems and revenue performance.

What will you do:

• Lead end-to-end execution of programmatic and digital campaigns across multiple channels

• Translate campaign objectives into targeting, buying, pacing and optimisation strategies

• Monitor campaign performance, investigate under-performance and implement corrective actions

• Manage campaigns across DSPs and programmatic platforms, ensuring accurate trafficking and delivery

• Oversee network and campaign performance, ensuring creatives render correctly and issues are resolved quickly

• Explore and test new ad tech, platforms, integrations and tools to drive innovation and efficiency

• Collaborate on omnichannel campaigns, including mobile retargeting and integrated digital initiatives

• Maximise revenue opportunities through technology-led solutions and commercial insights

• Deliver clear reporting and actionable insights for campaigns, tracking and measurement

• Guide and support ad operations staff, sharing best practices across platforms and workflows

What will you need:

• 4–6 years’ experience in digital or programmatic advertising

• Hands-on experience managing and optimising programmatic campaigns

• Strong knowledge of DSPs and digital media platforms

• Comfortable with ad technology and systems, with a curious, experimental mindset

• Strong analytical, problem-solving, and reporting skills

• Advantageous

• Exposure to ad operations, trafficking, QA and delivery verification

• Familiarity with mobile re‑targeting or location-based advertising