Digital Marketing Analytics Manager

Mvgrecruitment; Johannesburg; On-site; ZAR 800,000 - 1,100,000; Full time

Job summary

Mvgrecruitment is seeking a Digital Marketing Analytics Manager in Johannesburg to lead the digital ecosystem, optimise performance and drive data-driven insights across consumer brands.

You will partner with Brand Managers to deliver technical excellence, governance and cross-functional collaboration for superior consumer marketing outcomes.

Qualifications

• Bachelor's Degree in Marketing, Digital Marketing, Information Systems, Computer Science, or Business.
• Certifications in Google Analytics, Google Ads, SEO or Digital Marketing advantageous.
• 5+ years' experience in digital marketing, website management, SEO, or analytics.
• Proven experience managing websites and digital platforms.
• Strong experience with digital analytics and reporting.
• Experience with GA4, GTM, Search Console, Looker Studio.
• Experience with CMS platforms (WordPress or equivalent).
• Consumer E-Commerce, Health/Healthcare, or FMCG experience advantageous.

Responsibilities

• Develop and maintain digital ecosystem strategy and customer experience.
• Manage websites and landing pages for speed, usability, and compliance.
• Execute SEO strategies, conduct keyword research, and improve rankings.
• Analyze website, campaign, and consumer data to deliver insights.
• Monitor digital performance, optimise conversion rates, and conduct A/B testing.
• Own and maintain marketing technology stack including GA4, GTM, and Search Console.
• Ensure accurate campaign tracking, attribution, and reporting dashboards.
• Maintain governance, compliance, and privacy standards across digital platforms.
• Collaborate cross-functionally with marketing, IT, regulatory, and external agencies.
• Provide specialist guidance to optimise digital performance across brands.

Skills

Digital strategy

Website management

Conversion optimisation

UX

Data analysis

Vendor management

Education

Bachelor's degree in Marketing/IS/CS

Tools

GA4

GTM

Search Console

Looker Studio

CMS (WordPress)

Job description

The Digital Marketing Analytics Manager for this medium sized company based in Northern Johannesburg, you will be responsible for developing and optimising the organisation's digital ecosystem to maximise consumer engagement, discoverability, and marketing performance. This role covers SEO, Website Optimisation, Campaign Analytics, Digital Experience Strategy, Marketing Technology, Governance & Compliance, and Cross-Functional Collaboration.

Acting as the organisation's specialist in digital platforms, analytics, and marketing technology, the role partners with Brand Managers to improve the effectiveness of consumer marketing initiatives through data-driven insights, technical excellence, and continuous optimisation.

Key Performance Areas

• Develop and maintain digital ecosystem strategy and customer experience.
• Manage websites, landing pages, and ensure optimisation for speed, usability, and compliance.
• Execute SEO strategies, conduct keyword research, and improve search rankings.
• Analyse website, campaign, and consumer behaviour data to deliver insights.
• Monitor digital performance, optimise conversion rates, and conduct A/B testing.
• Own and maintain marketing technology stack including GA4, GTM, and Search Console.
• Ensure accurate campaign tracking, attribution, and reporting dashboards.
• Maintain governance, compliance, and privacy standards across digital platforms.
• Collaborate cross-functionally with marketing, IT, regulatory, and external agencies.
• Provide specialist guidance to optimise digital performance across all consumer brands.

Minimum Requirements

• Bachelor's Degree in Marketing, Digital Marketing, Information Systems, Computer Science, or Business.
• Certifications in Google Analytics, Google Ads, SEO, or Digital Marketing advantageous.
• 5+ years' experience in digital marketing, website management, SEO, or analytics.
• Proven experience managing websites and digital platforms.
• Strong experience with digital analytics and reporting.
• Experience with Google Analytics 4, Google Tag Manager, Search Console, Looker Studio.
• Experience with CMS platforms (WordPress or equivalent).
• Consumer E-Commerce, Health, Healthcare, or FMCG experience advantageous.

Core Competencies

• Digital Strategy
• Website Management
• Technical SEO (On-Page & Off-Page)
• AI Search Optimisation (AEO/GEO)
• Google Analytics 4, Tag Manager, Search Console, Looker Studio
• Conversion Rate Optimisation (CRO)
• User Experience (UX)
• Digital Analytics & Dashboard Development
• Marketing Technology & Data Interpretation
• Project & Vendor Management