Data Analyst

CA Select limited; Pretoria; On-site; ZAR 900,000 - 1,400,000; Full time

Job summary

CA Select limited is seeking a Performance Intelligence & Insights Lead to act as the central authority on performance truth across flagship accounts. This strategic role transcends traditional reporting, identifying real-time trends, risks and opportunities to drive proactive optimization and measurable business growth.

The role collaborates with Paid Media, SEO, Creative and Account Management teams to translate complex data into actionable commercial insights and to lead data-driven decision

Qualifications

• Advanced analytics and data-driven decision making.
• Ability to translate data into strategic business insights.
• Experience in an agency environment or with enterprise brands.

Responsibilities

• Monitor live campaign performance, pacing and spend efficiency.
• Provide executive-level commentary for client sessions.
• Assess creative fatigue and adjust messaging strategy.
• Analyze user journeys and landing pages to surface CRO opportunities.
• Audit tracking implementations and ensure KPI consistency.
• Log optimizations and escalate unresolved performance issues.
• Collaborate across Paid Media, SEO, Creative and Account Management.

Skills

GA4

Looker Studio

BI platforms

CRM systems

Digital marketing

Data storytelling

Stakeholder communication

Tools

Google Analytics 4

Looker Studio

Job description

About the Role

Our client, a leading integrated agency, is seeking a Performance Intelligence & Insights Lead to serve as the central authority on performance truth across their top-tier accounts. This is a strategic, independent role designed to move beyond traditional reporting by identifying real-time trends, risks, and commercial opportunities that drive proactive optimization and measurable business growth.

Key Responsibilities

• Performance Intelligence: Monitor live campaign performance, pacing, and spend efficiency while identifying funnel leakage and conversion bottlenecks to ensure alignment with commercial objectives.
• Strategic Reporting: Produce executive-level commentary and forward-looking narratives that translate complex data into actionable commercial insights for major client sessions.
• Creative & Content Analysis: Monitor creative fatigue and audience saturation, recommending pivots in messaging and creative strategy to maintain high engagement and CTR levels.
• Website & Funnel Optimization: Analyze user journeys and landing page behavior via GA4 to surface conversion rate optimization (CRO) opportunities for development and UX teams.
• Data Governance: Audit tracking implementations, maintain KPI consistency, and ensure measurement integrity across all dashboards and reporting platforms.
• Workflow Ownership: Manage the insight-to-action cycle by logging optimizations in project management systems, assigning action owners, and escalating unresolved performance issues to leadership.
• Stakeholder Collaboration: Work across Paid Media, SEO, Creative, and Account Management teams to ensure data-driven insights are integrated into every agency discipline.

Requirements

• Experience: Significant experience in a data-driven performance or analytical lead role, preferably within an agency environment or working with enterprise-level brands.
• Technical Skills: Advanced proficiency in GA4, Looker Studio, BI platforms, and CRM systems.
• Marketing Expertise: A deep understanding of digital marketing ecosystems, including Paid Media, SEO, and social media performance metrics.
• Analytical Thinking: Strong ability to extract actionable insights from large datasets and translate them into strategic storytelling.
• Communication: Excellent written and verbal communication skills with the ability to lead high-level reporting sessions.
• Operational Excellence: High attention to detail with a process-oriented mindset and the ability to hold teams accountable for performance outcomes.

Whats on Offer

• High-Level Impact: A centralized role reporting directly to the executive leadership team with significant escalation authority.
• Strategic Autonomy: The opportunity to challenge campaign strategies and drive the agencys proactive optimization framework.
• Professional Growth: Exposure to a diverse portfolio of top-tier clients and integrated marketing disciplines.
• Collaborative Environment: Work within a forward-thinking team that prioritizes real-time insights over retrospective reporting.