Media Buying & Performance Specialist

Bag Recruitment; South Africa; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Bag Recruitment is seeking an experienced Media Buying & Performance Specialist to plan, implement and optimise paid media campaigns targeting lead generation and stakeholder acquisition. The role requires proven management of large media budgets and delivering measurable outcomes.

The successful candidate will bring extensive experience across digital advertising platforms, strong analytics, and a track record of improving campaign performance.

Qualifications

• Minimum 8 years' experience in paid media and performance marketing.
• Demonstrated lead generation campaign experience.
• Experience managing significant media budgets.
• Strong analytical and optimisation capabilities.

Responsibilities

• Plan, implement and optimise paid media campaigns across multiple platforms.
• Focus on lead generation, stakeholder acquisition and measurable business outcomes.
• Analyse performance data and optimise campaigns for higher ROI.

Skills

Media Planning

Campaign Optimisation

Audience Targeting

Conversion Optimisation

Lead Generation

Reporting & Analytics

Education

Degree in Marketing, Media Studies, Communications or related field

Google Ads Certification

Google Analytics Certification

Meta Blueprint Certification

Job description

Join a High-Performance Digital Marketing Team

We are seeking an experienced Media Buying & Performance Specialist to plan, implement and optimise paid media campaigns focused on lead generation, stakeholder acquisition and measurable business outcomes.

The successful candidate will have extensive experience managing digital advertising campaigns across multiple platforms and delivering strong performance results.

Minimum Requirements

• Minimum 8 years' experience in paid media and performance marketing
• Demonstrated lead generation campaign experience
• Experience managing significant media budgets
• Strong analytical and optimisation capabilities

Qualifications

• Degree in Marketing, Media Studies, Communications or a related field

Mandatory Certifications

• Google Ads Certification
• Google Analytics Certification
• Meta Blueprint Certification

Key Competencies

• Media Planning
• Campaign Optimisation
• Audience Targeting
• Conversion Optimisation
• Lead Generation
• Reporting & Analytics

Application Requirements

To be considered, applicants must submit:

• Detailed CV
• Copy of highest qualification
• Copies of all relevant certifications

Applications that do not include the required documentation may not be considered.