Digital Media Strategist

Placements24; Rustenburg; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Medical aid

Provident fund

Performance-based incentives

Job summary

Placements24 is seeking a highly creative Digital Media Strategist to join our team in Rustenburg, North West. You will develop and execute digital campaigns across SEO, SEM, social media, content marketing, and analytics to drive brand awareness and conversions.

The role requires a Bachelor's degree in Marketing or related field and at least 4 years of experience in digital marketing, with proven success in building data-driven strategies and optimizing campaigns using Google Analytics and

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• Minimum of 4 years of experience in digital marketing, media strategy, or a related role.
• Proven experience in developing and executing successful digital media campaigns.
• Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency in Google Analytics, Google Ads, and social media analytics platforms.

Responsibilities

• Develop and implement comprehensive digital media strategies aligned with marketing objectives.
• Manage and optimize paid search (SEM) and social media advertising campaigns.
• Oversee SEO efforts to improve organic search rankings.
• Create and curate engaging content for social media, blogs, and other digital channels.
• Analyze campaign performance data using tools like Google Analytics and provide actionable insights.
• Manage relationships with digital advertising platforms and partners.
• Stay abreast of the latest digital marketing trends and best practices.
• Collaborate with design and content teams to produce high-quality digital assets.
• Monitor competitor digital activities and identify opportunities for differentiation.
• Report on key digital marketing metrics and campaign ROI to stakeholders.

Skills

Digital marketing

Media strategy

Content marketing

Analytics

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

Google Analytics

Google Ads

Social media analytics

Job description

About the Role

Our client is seeking a highly creative and results-oriented Digital Media Strategist to join their dynamic team in Rustenburg, North West. This role is central to developing and executing innovative digital media campaigns that drive brand awareness, engagement, and conversions. The ideal candidate will possess a deep understanding of the digital landscape, including SEO, SEM, social media marketing, content marketing, and analytics. You will be instrumental in shaping our client's online presence and ensuring their message resonates with target audiences across various digital platforms. This is a fantastic opportunity to contribute to a thriving organization based in the bustling city of Rustenburg, North West.

Key Responsibilities

• Develop and implement comprehensive digital media strategies aligned with marketing objectives.
• Manage and optimize paid search (SEM) and social media advertising campaigns.
• Oversee search engine optimization (SEO) efforts to improve organic search rankings.
• Create and curate engaging content for social media, blogs, and other digital channels.
• Analyze campaign performance data using tools like Google Analytics and provide actionable insights.
• Manage relationships with digital advertising platforms and partners.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Collaborate with design and content teams to produce high-quality digital assets.
• Monitor competitor digital activities and identify opportunities for differentiation.
• Report on key digital marketing metrics and campaign ROI to stakeholders.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 4 years of experience in digital marketing, media strategy, or a related role.
• Proven experience in developing and executing successful digital media campaigns.
• Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency in digital analytics tools such as Google Analytics, Google Ads, and social media analytics platforms.
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Experience with content management systems (CMS) is a plus.
• Creative thinking and a passion for innovation in digital media.

Benefits

Our client offers a competitive salary and benefits package, including medical aid, a provident fund, and performance-based incentives. This position in Rustenburg, North West provides a unique opportunity for professional growth and development within a supportive and collaborative work environment. Employees will have access to ongoing training and the chance to work on exciting and challenging projects. While this role is primarily office-based, occasional team collaborations might require flexibility. Join us and be at the forefront of digital innovation in the Rustenburg, North West area.