Digital Media Strategist & Analyst

Placements24; South Africa; Remoto; ZAR 600.000 - 900.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive salary bonuses

Health benefits

Learning and professional certs

Flexible working arrangements

Exposure to diverse client industries

Descrizione del lavoro

Placements24 is seeking a Digital Media Strategist & Analyst for our client, a Pretoria-based media agency. You will design and execute digital media strategies across social, search, and display, using data-driven insights to optimize ROI and campaign performance.

You will monitor performance, conduct keyword research, and collaborate with creative teams to ensure alignment with brand goals. The role offers flexible working arrangements within a dynamic agency environment in Pretoria.

Competenze

• Bachelor's degree in Marketing, Digital Media, Business, Statistics, or a related field.

Mansioni

• Develop and implement comprehensive digital media strategies aligned with client objectives and target audiences.

Formazione

Bachelor's degree in Marketing, Digital Media, Business, Statistics, or related field

Strumenti

Google Analytics

Google Ads

Facebook Ads Manager

Display/Programmatic platforms

Descrizione del lavoro

About the Role

Our client, a forward-thinking and innovative media agency headquartered in Pretoria, Gauteng , is actively seeking a talented Digital Media Strategist & Analyst. This role is integral to devising and executing cutting-edge digital marketing and advertising campaigns for a diverse clientele. The ideal candidate will possess a strong analytical mindset, a deep understanding of the digital media landscape, and a proven ability to leverage data to drive campaign performance and optimize ROI. You will be responsible for developing comprehensive digital media strategies across various platforms, including social media, search engines, and display networks. This is an exciting opportunity for a data-driven digital marketing professional to contribute to impactful campaigns and grow within a dynamic agency environment in Pretoria .

Key Responsibilities

• Develop and implement comprehensive digital media strategies tailored to client objectives and target audiences.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and others.
• Conduct in-depth keyword research and analysis for SEO and SEM strategies.
• Monitor, analyze, and report on campaign performance using tools like Google Analytics, social media analytics, and proprietary dashboards.
• Identify trends and insights to continuously improve campaign effectiveness and user experience.
• Collaborate with creative teams to ensure ad creatives align with strategic objectives and brand guidelines.
• Stay up-to-date with the latest digital marketing trends, platform updates, and best practices.
• Manage digital media budgets effectively, ensuring optimal allocation of resources.
• Provide strategic recommendations for A/B testing and campaign optimization.
• Present campaign performance reports and strategic recommendations to clients and internal stakeholders.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, Statistics, or a related field.
• Minimum of 4 years of experience in digital media planning, buying, and analysis.
• Proven track record of managing successful paid search (SEM) and paid social media campaigns.
• Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and other relevant digital advertising platforms.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Excellent understanding of SEO principles and best practices.
• Experience with programmatic advertising platforms is a plus.
• Strong communication and presentation skills, with the ability to articulate complex strategies clearly.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Knowledge of the South African digital landscape is beneficial.

Benefits

• Competitive salary and potential for performance-based bonuses.
• Comprehensive health benefits package.
• Opportunities for continuous learning and professional certifications.
• A vibrant and collaborative digital agency culture in Pretoria .
• Exposure to a diverse range of client industries and innovative campaigns.
• Flexible working arrangements.
• Supportive team environment focused on growth and development.