Digital Communications Strategist

Placements24; Stellenbosch; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Flexible hybrid work

Health, dental, and vision insurance

Growth opportunities

Job summary

Placements24 is seeking a Digital Communications Strategist to drive online presence from Stellenbosch. You will develop and oversee integrated digital strategies to boost brand awareness, engagement, and conversions, leveraging data-driven insights across social media, email, SEO, and paid ads.

You will optimize campaigns, manage content, and stay ahead of trends with analytics tools, contributing to growth in a dynamic academic and business hub.

Qualifications

• Bachelor's degree in Digital Marketing, Communications, Marketing, or a related field.
• Minimum of 5 years of experience in digital marketing and communications strategy.
• Proven expertise in SEO, SEM, social media marketing, and email marketing.

Responsibilities

• Design and implement comprehensive digital communication strategies across multiple platforms.
• Manage and optimize online content, including website copy, blog posts, and social media updates.
• Develop and execute targeted digital advertising campaigns (PPC, social ads).
• Oversee email marketing campaigns, from list management to content creation and analysis.
• Monitor and analyze website traffic, social media engagement, and campaign performance using analytics tools.
• Stay current with digital marketing trends, best practices, and emerging technologies.

Skills

SEO

SEM

Social media marketing

Email marketing

Education

Bachelor's degree in Digital Marketing, Communications, Marketing, or related field

Tools

Google Analytics

Job description

About the Role

Our client is looking for an innovative and analytical Digital Communications Strategist to drive their online presence from Stellenbosch . This role will develop and oversee the execution of integrated digital communication strategies aimed at enhancing brand awareness, engagement, and conversion rates. You will leverage data-driven insights to optimize campaigns across various digital channels, including social media, email, SEO, and paid advertising. This is an exciting opportunity to shape the digital narrative and contribute to the company's growth in a vibrant academic and business hub.

Key Responsibilities

• Design and implement comprehensive digital communication strategies across multiple platforms.
• Manage and optimize online content, including website copy, blog posts, and social media updates.
• Develop and execute targeted digital advertising campaigns (PPC, social ads).
• Oversee email marketing campaigns, from list management to content creation and analysis.
• Monitor and analyze website traffic, social media engagement, and campaign performance using analytics tools.
• Stay current with digital marketing trends, best practices, and emerging technologies.

Requirements

• Bachelor's degree in Digital Marketing, Communications, Marketing, or a related field.
• Minimum of 5 years of experience in digital marketing and communications strategy.
• Proven expertise in SEO, SEM, social media marketing, and email marketing.
• Strong analytical skills with proficiency in Google Analytics and other digital marketing tools.
• Excellent written and verbal communication skills, with a creative approach.
• Experience managing digital projects and collaborating with cross-functional teams in Stellenbosch .

Benefits

• Competitive annual salary with performance-based incentives.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional growth and certifications.
• Flexible hybrid work arrangements.
• A dynamic and collaborative work environment in Stellenbosch .