Digital Media Planner Buyer

Placements24; Randburg; On-site; ZAR 360,000 - 600,000; Full time

Job summary

Placements24 in Randburg is seeking a meticulous and strategic Digital Media Planner Buyer to join our client's team in Randburg, Gauteng. You will develop and execute digital media strategies that meet client objectives, researching channels and negotiating placements to maximize reach.

The role requires strong analytical skills, deep knowledge of the digital media landscape, and the ability to manage budgets and optimize campaign performance across search, social, display, video, and

Qualifications

• Strong analytical skills and a deep understanding of the digital media landscape.
• Ability to research, plan and negotiate media placements.
• Experience in budgeting and campaign optimization.

Responsibilities

• Develop comprehensive digital media plans based on client objectives, target audiences, and budget constraints.
• Research, identify, and evaluate optimal digital media channels, including search, social, display, video, and programmatic advertising.
• Negotiate and purchase media space and time to secure the best rates and placements.
• Manage media budgets, ensuring efficient allocation and tracking of spend.
• Monitor campaign performance, analyze data, and provide insights and recommendations for optimization.

Job description

About the Role

Our client, a leading advertising agency, is seeking a meticulous and strategic Digital Media Planner Buyer to join their team in Randburg, Gauteng. This role is crucial for developing and executing effective digital media strategies that meet client objectives. You will be responsible for researching, planning, and purchasing digital media space across various channels to maximize campaign reach and impact. The ideal candidate possesses strong analytical skills, a deep understanding of the digital media landscape, and the ability to negotiate favorable rates. This is an excellent opportunity to contribute to high-profile campaigns within the vibrant Randburg advertising scene.

Key Responsibilities

• Develop comprehensive digital media plans based on client objectives, target audiences, and budget constraints.
• Research, identify, and evaluate optimal digital media channels, including search, social, display, video, and programmatic advertising.
• Negotiate and purchase media space and time to secure the best rates and placements.
• Manage media budgets, ensuring efficient allocation and tracking of spend.
• Monitor campaign performance, analyze data, and provide insights and recommendations for optimization.
• Collaborate with