Digital Media Strategist & Buyer — Growth & Negotiation

Placements24; Randburg; On-site; ZAR 360,000 - 600,000; Full time

Job summary

Placements24 in Randburg is seeking a meticulous and strategic Digital Media Planner Buyer to join our client's team in Randburg, Gauteng. You will develop and execute digital media strategies that meet client objectives, researching channels and negotiating placements to maximize reach.

The role requires strong analytical skills, deep knowledge of the digital media landscape, and the ability to manage budgets and optimize campaign performance across search, social, display, video, and

Qualifications

• Strong analytical skills and a deep understanding of the digital media landscape.
• Ability to research, plan and negotiate media placements.
• Experience in budgeting and campaign optimization.

Responsibilities

• Develop comprehensive digital media plans based on client objectives, target audiences, and budget constraints.
• Research, identify, and evaluate optimal digital media channels, including search, social, display, video, and programmatic advertising.
• Negotiate and purchase media space and time to secure the best rates and placements.
• Manage media budgets, ensuring efficient allocation and tracking of spend.
• Monitor campaign performance, analyze data, and provide insights and recommendations for optimization.

Job description

Placements24 in Randburg is seeking a meticulous and strategic Digital Media Planner Buyer to join our client's team in Randburg, Gauteng. You will develop and execute digital media strategies that meet client objectives, researching channels and negotiating placements to maximize reach.

The role requires strong analytical skills, deep knowledge of the digital media landscape, and the ability to manage budgets and optimize campaign performance across search, social, display, video, and