Durban-Based E‑commerce Social Media Strategist for Growth

Placements24; Durban; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Competitive salary

Flexible hybrid work

Medical insurance

Professional development support

Employee discounts on products

Supportive team environment

Job summary

Placements24 is seeking a strategic and data-driven Social Media Strategist to accelerate the growth of its ecommerce business in Durban. You will architect and implement campaigns across platforms to raise brand visibility, drive qualified traffic, and boost online sales conversions.

This role requires analyzing market trends, leveraging platform insights, and collaborating with content, design, and ecommerce managers to ensure campaigns contribute to revenue and customer acquisition goals.

Qualifications

• 4+ years of experience developing and executing social media strategies for ecommerce.
• Proven success managing paid social campaigns and optimizing for conversions.
• Proficiency with social media analytics tools and Facebook Ads Manager.
• Strong strategic thinking, analytical, and problem-solving skills.
• Bachelor's degree in Marketing, Business, or related field preferred.

Responsibilities

• Develop and refine overarching social media strategies aligned with ecommerce targets and brand objectives.
• Conduct market research and audience analysis to identify opportunities and optimize content for engagement and conversion.
• Plan, execute, and manage paid social campaigns across platforms, focusing on ROI and CAC.

Skills

Social media strategy

Analytics

Paid social campaigns

Cross-functional collaboration

Strategic thinking

Education

Bachelor's degree in Marketing or related field

Tools

Facebook Ads Manager

Social media analytics tools

Job description

Placements24 is seeking a strategic and data-driven Social Media Strategist to accelerate the growth of its ecommerce business in Durban. You will architect and implement campaigns across platforms to raise brand visibility, drive qualified traffic, and boost online sales conversions.

This role requires analyzing market trends, leveraging platform insights, and collaborating with content, design, and ecommerce managers to ensure campaigns contribute to revenue and customer acquisition goals.