Digital Marketing Specialist (Hybrid)

Placements24; Richards Bay; Híbrido; ZAR 180.000 - 360.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Hybrid work model

Training programs

Conference attendance

Team events

Descripción de la vacante

Placements24 in Richards Bay, KwaZulu-Natal is seeking a dynamic Digital Marketing Specialist to join our vibrant team in a hybrid role that blends in-office collaboration with remote flexibility. You will develop and execute digital strategies to boost brand visibility, engage customers, and drive business objectives across multiple channels.

The ideal candidate has hands-on experience with SEO/SEM, social media, email marketing, content creation, and analytics, and can translate data into

Formación

• Proven experience as a Digital Marketing Specialist or similar role.
• Experience leading SEO/SEM, marketing databases, email, social media, and/or display advertising campaigns.
• Solid understanding of website analytics tools (e.g., Google Analytics).
• Strong analytical and problem-solving skills with the ability to interpret data and derive actionable insights.
• Excellent written and verbal communication skills.
• Creative thinking and ability to generate innovative marketing ideas.
• Proficiency in marketing automation and CRM software.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience with graphic design tools is a plus.

Responsabilidades

• Develop and implement comprehensive digital marketing campaigns across platforms including social media, email, search engines, and display advertising.
• Manage and optimize social media profiles and content to increase brand awareness and engagement.
• Create content for website, blogs, email newsletters, and other marketing collateral.
• Monitor, analyze, and report on campaign performance using tools like Google Analytics, social media insights, and CRM data.
• Conduct market research and competitor analysis to identify new opportunities and trends.
• Collaborate with the sales and creative teams to ensure cohesive marketing efforts and brand messaging.
• Manage SEO/SEM strategies to improve search engine rankings and drive organic traffic.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Conocimientos

SEO/SEM management

Social media management

Email marketing

Content creation

Data analysis

Communication skills

Creative thinking

Marketing automation

Educación

Bachelor's degree in Marketing, Communications, Business, or related field

Herramientas

CRM software

Marketing automation tools

Google Analytics

Descripción del empleo

About the Role

Our client is seeking a dynamic and results-oriented Digital Marketing Specialist to join their vibrant team in Richards Bay, KwaZulu-Natal . This hybrid role offers the perfect blend of in-office collaboration and remote flexibility, allowing you to contribute effectively while maintaining a healthy work-life balance. You will be responsible for developing and executing innovative digital marketing strategies to enhance brand visibility, drive customer engagement, and achieve business objectives. This is an exciting opportunity to work with a diverse range of clients and campaigns, leveraging your expertise in various digital channels. We are looking for a creative thinker with a data-driven approach, eager to make a significant impact in a growing market. As part of our team, you will be immersed in a fast-paced environment that encourages continuous learning and professional development.

Key Responsibilities

• Develop and implement comprehensive digital marketing campaigns across various platforms including social media, email, search engines, and display advertising.
• Manage and optimize social media profiles and content to increase brand awareness and engagement.
• Create compelling and persuasive content for website, blogs, email newsletters, and other marketing collateral.
• Monitor, analyze, and report on campaign performance using tools like Google Analytics, social media insights, and CRM data.
• Conduct market research and competitor analysis to identify new opportunities and trends.
• Collaborate with the sales and creative teams to ensure cohesive marketing efforts and brand messaging.
• Manage SEO/SEM strategies to improve search engine rankings and drive organic traffic.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Solid understanding of website analytics tools (e.g., Google Analytics).
• Strong analytical and problem-solving skills with the ability to interpret data and derive actionable insights.
• Excellent written and verbal communication skills.
• Creative thinking and ability to generate innovative marketing ideas.
• Proficiency in marketing automation and CRM software.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience with graphic design tools is a plus.

Benefits

• This position offers a competitive salary and benefits package.
• Enjoy the flexibility of a hybrid work model, combining office presence with remote work.
• Our client provides opportunities for professional growth and development, including training programs and conference attendance.
• Be part of a supportive and collaborative team environment where your contributions are valued.
• You will have the chance to work on exciting and diverse marketing projects, contributing to the success of various businesses.
• We also offer performance-based bonuses and regular team social events to foster a strong company culture.