Hybrid Tourism Marketing Specialist

Placements24; Gqeberha; Hybrid; ZAR 420,000 - 580,000; Full time

Benefits offered by this job

Competitive salary and incentives

Flexible hybrid work arrangement

Health, dental, vision benefits

Paid time off

Opportunities to travel for industry

Job summary

Placements24 is seeking a creative Tourism Marketing Specialist to drive brand awareness for tourism products in a hybrid work setting. You will develop integrated campaigns, craft compelling content, and manage social media while analyzing performance to inform strategies.

The role emphasizes travel passion, digital marketing expertise, and translating market insights into promotional success within the competitive tourism landscape.

Qualifications

• Bachelor's degree in Marketing, Communications, Tourism, or a related field.
• 3-5 years of experience in marketing, with a focus on the tourism or hospitality industry.
• Strong understanding of digital marketing channels, SEO, SEM, and social media platforms.
• Excellent copywriting, editing, and content creation skills.
• Ability to manage multiple projects and meet deadlines in a hybrid work environment.
• Proficiency in marketing analytics tools and CRM software.

Responsibilities

• Develop and execute integrated marketing strategies across digital and traditional channels.
• Create compelling marketing content, including website copy, social media posts, brochures, and email campaigns.
• Manage social media presence, engage with followers, and monitor online conversations.
• Analyze marketing campaign performance and provide regular reports with insights and recommendations.
• Conduct market research to identify target audiences, trends, and competitive insights.
• Collaborate with internal teams and external agencies to ensure brand consistency and campaign success.

Skills

Digital marketing

SEO

SEM

Social media

Copywriting

Education

Bachelor's degree in Marketing, Communications, Tourism

Tools

Marketing analytics tools

CRM software

Job description

About the Role

Our client is seeking a creative and strategic Tourism Marketing Specialist to drive brand awareness and engagement for their tourism products and services. This role operates on a hybrid model, combining remote strategy development with in-office collaboration and execution. You will be responsible for conceptualizing and implementing innovative marketing campaigns across various channels, analyzing market trends, and measuring campaign effectiveness. The ideal candidate has a passion for travel, a flair for digital marketing, and a proven ability to translate market insights into successful promotional strategies that attract and retain customers in the competitive tourism landscape.

Key Responsibilities

• Develop and execute integrated marketing strategies across digital and traditional channels.
• Create compelling marketing content, including website copy, social media posts, brochures, and email campaigns.
• Manage social media presence, engage with followers, and monitor online conversations.
• Analyze marketing campaign performance and provide regular reports with insights and recommendations.
• Conduct market research to identify target audiences, trends, and competitive insights.
• Collaborate with internal teams and external agencies to ensure brand consistency and campaign success.

Requirements

• Bachelor's degree in Marketing, Communications, Tourism, or a related field.
• 3-5 years of experience in marketing, with a focus on the tourism or hospitality industry.
• Strong understanding of digital marketing channels, SEO, SEM, and social media platforms.
• Excellent copywriting, editing, and content creation skills.
• Ability to manage multiple projects and meet deadlines in a hybrid work environment.
• Proficiency in marketing analytics tools and CRM software.

Benefits

• Competitive salary and performance incentives.
• Flexible hybrid work arrangement.
• Comprehensive health, dental, and vision benefits.
• Generous paid time off.
• Opportunities to travel for industry events and research.